Best For
Best for Gaming
Haier H55M90EUX
Better Sound Quality
Haier H55M90EUX
Best Picture Processing
Sony XR-55X90CL
Best for Movies
Sony XR-55X90CL
Best Value
Haier H55M90EUX
The Sony XR-55X90CL and Haier H55M90EUX are two premium 55-inch 4K smart TVs aimed at very different buyers. Sony focuses heavily on cinematic picture processing, color accuracy, and immersive audio tuning with its Cognitive Processor XR and Full Array LED panel. Meanwhile, Haier targets gamers and value-focused users with a 144Hz refresh rate, Mini LED OLED panel branding, AMD FreeSync Premium Pro, and a more powerful 50W speaker setup. Both TVs support Dolby Atmos, VRR, ALLM, and Google TV features, but the real difference comes down to whether you prioritize Sony’s refined viewing experience or Haier’s aggressive gaming-focused specifications.
Verdict
The Sony XR-55X90CL is the better choice for movie lovers, premium home entertainment setups, and users who care about picture processing quality and long-term reliability. Its XR processor and advanced upscaling deliver a more polished viewing experience.
The Haier H55M90EUX is better suited for gamers and buyers looking for stronger value. With a 144Hz panel, AMD FreeSync Premium Pro, and louder 50W speakers, it offers impressive performance for gaming and sports at a more competitive price point.
|
| Model No |
H55M90EUX |
XR-55X90CL |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
55 Inch (139 cm) |
55 Inch (139 cm) |
| Resolution |
4K 3840 x 2160 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
144 Hz |
120 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: AAC, M4A, MP2, MP3, WMA |
| Supported Video Formats |
: 3GP, ASF, AVI, DAT, FLV, MKV, MOV, MP4, MPEG, MPG, VOB |
| Supported Picture Formats |
: JPEG, GIF, PNG |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3_Audio, WMA |
| Supported Video Formats |
: WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4 |
| Supported Picture Formats |
: JPEG, GIF, PNG, TIFF, RAW |
|
| Video |
| Backlight |
: 4K UHD Mini LED OLED |
| HDR10+ |
: Yes |
| Dolby vision IQ |
: Yes |
| Panel Type |
: OLED |
| Local Dimming |
: 240 Dimming Zones |
|
| Backlight Type |
: Direct Full Array LED |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Dolby Vision |
: Yes |
| Netflix Calibrated Mode |
: Yes |
| BRAVIA Core Calibrated Mode |
: Yes |
| Sensor |
: Light |
| Backlight Dimming Type |
: Local Dimming |
| Picture Processor |
: Cognitive Processor XR |
| Motion Enhancer ( Native Hz ) |
: XR Motion Clarity, Auto Mode |
| Clarity Enhancement |
: XR 4K Upscaling, Dual Database Processing, XR Super Resolution |
| Contrast Enhancement |
: XR Contrast Booster 10, XR HDR Remaster, Dynamic Contrast Enhancer |
| Colour Enhancement |
: XR TRILUMINOS PRO™, XR Smoothing, Live Color™ Technology, Rich Color Enhancer |
| Picture Mode |
: Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision ( Vivid, Bright, Dark ), Netflix Calibrated, BRAVIA CORE Calibrated |
| Video Signal Support |
: HDMI™ Signal: 4096 x 2160p ( 24, 60 Hz ), 3840 x 2160p ( 24, 30, 60, 120 Hz ) 2, 1080p ( 24, 30, 60, 120 Hz ), 1080i (60 Hz), 720p ( 24, 30, 60 Hz ), 480p |
|
| Audio |
| Audio Power Output ( RMS ) |
: 50 W |
| Dolby Atmos |
: Yes |
| Stereo Speaker |
: Yes |
| Speaker Type |
: 2.1 Stereo Speakers |
|
| Audio Output Power |
: 10 W + 10 W + 5 W + 5 W |
| Voice Zoom |
: Voice Zoom 2 |
| Headphone 3D Surround Ready |
: Yes ( With WLA-NS7 ) |
| DTS Audio Format Support |
: DTS Digital Surround |
| Simulated Surround Sound |
: 3D Surround Upscaling |
| Dolby Audio Format Support |
: Dolby™ Audio, Dolby™ Atmos |
| Acoustic Center Sync |
: Yes ( Sony Compatible Soundbar ) |
| Acoustic Auto Calibration |
: Room & User Position Compensation |
| Speaker Configuration |
: Full Range ( Bass Reflex ) X 2, Tweeter X 2 |
| Sound Modes |
: Standard, Dialog, Cinema, Music, Sports, Dolby Audio |
| Speaker Type |
: Acoustic Multi-Audio, Sound Positioning Tweeter, X-Balanced Speaker |
|
| Connectivity Options |
| HDMI ( 2.1 ) |
: 4 |
| USB ( 2.0 ) |
: 2 |
| Bluetooth 5.2 |
: Yes |
| Ethernet / LAN |
: Yes |
| Google Chromecast Built-In |
: Yes |
|
| HDMI™ 2.1 |
: 4 ( Side ) |
| USB 2.0 |
: 2 ( Side ) |
| Ethernet Inputs |
: 1 ( Side ) |
| Headphone Outputs |
: 1 ( Side ) |
| Digital Audio Outputs |
: 1 ( Side ) |
| RF ( Terrestrial / Cable ) Connection Inputs |
: 1 ( Side ) |
| Apple Homkit |
: Yes |
| Apple Airplay |
: Yes |
| Chromecast Built-In |
: Yes |
| BRAVIA SYNC ( Including HDMI-CEC ) |
: Yes |
| HDMI Audio Return Channel ( ARC ) |
: Yes ( eARC / ARC ) |
| Variable Refresh Rate ( VRR ) |
: Yes ( For HDMI™3 / 4 ) |
| Auto Low Latency Mode ( ALLM ) |
: Yes ( For HDMI™3 / 4 ) |
| Features Specified In HDMI 2.1 |
: 4K120 / eARC / VRR / ALLM |
| USB Drive Format Support |
: FAT16 / FAT32 / exFAT / NTFS |
| HDCP |
: HDCP 2.3 ( For HDMI™ 1 / 2 / 3 / 4 ) |
| WI-FI Standard |
: Wi-Fi Certified 802.11a / b / g / n / ac |
| WI-FI Frequency |
: 2.4GHz / 5GHz ( For Wi-Fi Direct: 2.4 GHz Only ) |
| Composite Video Inputs |
: Hybrid with S-Center Speaker Input X 1 ( Side, Mini Jack ) |
| Bluetooth Version |
: Version 4.2,HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity ) / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) 1 / AVRCP ( AV Remote Control ) |
| USB Playback Codes |
: MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS ( HDV, AVCHD ) :MPEG2, AVC / MP4 ( XAVC S ) :AVC, MPEG4, HEVC / AVI : Xvid, Motion Jpeg / ASF ( WMV ) : VC1 / MOV : AVC, MPEG4, Motion Jpeg / MKV : Xvid, AVC,MPEG4, VP8. HEVC / WEBM : VP8 / 3GPP : MPEG4, AVC / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC / JPEG, WEBM : VP9 / AC4 / ogg / AAC / ARW ( Screen Nail Only ) |
|
| Smart TV Features |
| Operating System |
: GOOGLE TV |
| RAM |
: 3 GB |
| ROM |
: 32 GB |
| Google Play Store |
: Yes |
| Hands Free Voice Control |
: Yes |
| AI Smart Voice By Google Assistant |
: Yes |
| Mobile Remote App |
: Google TV Remote App |
|
| Operating System |
: Android TV™ |
| Smart TV |
: Google TV™ |
| ROM |
: 32 GB |
| Google Play Store |
: Yes |
| Auto Genre Picture Mode |
: Yes |
| Auto HDR Tone Mapping |
: Yes |
| Electronic Program Guide ( EPG ) |
: Yes |
| Camera Function ( Camera Apps ) |
: Yes |
| Auto Calibration With Calman® |
: Yes |
| Camera |
: BRAVIA CAM ( Option ) |
| Text Input Language |
: ENGLISH, FRENCH, GERMAN, HEBREW, ITALIAN, USSIAN, SPANISH, VIETNAMESE, JAPANESE |
| Display Language |
: AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH, UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU |
|
| Other Features |
| Design |
: Metal Bezel-Less Design |
| Colour |
: Black |
| Country of Origin |
: India |
| Warranty |
: 2 Years ( 1 Year Standard Warranty + 1 Year Extended Comprehensive Warranty ) |
|
| Bezel Design |
: Seamless Edge Design |
| Bezel Colour |
: Dark Silver |
| Stand Colour |
: Dark Silver |
| Stand Design |
: Aluminum Slim Wedged Stand |
| Sleep Timer |
: Yes |
| Voice Search |
: Yes |
| On / Off Timer |
: Yes |
| Screen Reader |
: Yes |
| Closed Caption |
: Yes |
| Text Magnification |
: Yes |
| Accessibility Shortcut |
: Yes |
| Premium Remote Control |
: Yes |
| Audio Description ( Audio Key ) |
: Yes |
| TV System ( Analog ) |
: M |
| Built-in Mic Switch |
: Center |
| TV System ( Digital Cable ) |
: Clear QAM |
| Tuner Channel Coverage (Digital Cable ) |
: CATV: 1-135 |
| Number Of Turners ( Terrestrial / Cable ) |
: 1 ( Digital / Analog ) |
| Tuner Channel Coverage ( Analog ) |
: VHF: 2-13/UHF: 14-69/CATV: 1-135 |
| Tuner Channel Coverage ( Digital Terrestrial ) |
: VHF: 2–13/UHF: 14–69 (2–13/14–36 For ATSC3.0 ) |
| Closed Caption ( Analog / Digital ) |
: ( Analog ) Closed Caption, ( Digital ) Closed Caption |
| Stand Position |
: 2 Way Position ( Standard Position / Soundbar Position ) |
| TV System ( Digital Terrestrial ) |
: ATSC / ATSC 3.0 ( NEXTGEN TV ) Depending On Your Country / Area Selection |
| Optional Accessories |
: Camera Unit ( CMU-BC1 ) 3; Wall Mount Bracket ( SU-WL855 ) Depends On Country Selection |
|
| General Details |
| Power Supply ( Voltage, Hz ) |
: AC 176 - 240V 50/60Hz |
| Power Consumption |
: 271.56 W |
| Power Consumption Standby |
: <0.5 W |
| Energy Saving Mode |
: Yes |
| Unit Weight |
: 14.4 Kg |
| Gross Weight |
: 18 Kg |
|
| Power Supply ( Voltage, Hz ) |
: AC 110 V - 240 V, 50/60 Hz |
| Power Consumption |
: 219 W |
| Annual Energy Consumption* |
: 178 kWh |
| Power Consumption Standby |
: 0.5 W |
| Eco Friendly |
: Yes |
| Dynamic Backlight Control |
: Yes |
| Power Saving Mode / Back Light Off Mode |
: Yes |
| Weight Of TV Without Stand |
: 16.9 Kg |
| Weight Of TV With Stand |
: 17.7 Kg |
| Weight Of Package Carton |
: 24.0 Kg |
| VESA® Hole Pitch |
: 300 mm X 300 mm |
|
| Supplied Accessories |
| Remote Control |
: Yes |
| Power Cord |
: Yes |
| User Manual |
: Yes |
| AAA Batteries |
: Yes |
| Stand Assemble Instruction |
: Yes |
|
| Voice Remote Control |
: Yes |
| Batteries |
: Yes |
| AC Power Cord |
: Yes |
| Table Top Stand |
: Yes |
| Quick Setup Guide |
: Yes |
| Operating Instructions |
: Yes |
|
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Compare Haier H55M90EUX with:
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Compare Sony XR-55X90CL with:
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Frequently Asked Questions
Which product is better for gaming?
The Haier H55M90EUX is better for gaming thanks to its 144Hz refresh rate, AMD FreeSync Premium Pro, VRR, and ALLM support.
Does Sony XR-55X90CL support Dolby Atmos?
Yes, the Sony XR-55X90CL supports Dolby Atmos and also includes Acoustic Multi-Audio technology for a more immersive sound experience.
Which TV has better sound output?
The Haier H55M90EUX delivers stronger built-in audio with its 50W 2.1 speaker setup compared to Sony’s 30W configuration.
Is the Sony XR-55X90CL better for movies?
Yes, Sony’s Cognitive Processor XR, Dolby Vision support, and advanced color enhancement features make it a stronger option for cinematic viewing.
Which TV offers better smart features?
Both TVs run on Google TV and support Chromecast built-in, Google Play Store, and voice controls, so the smart experience is very similar.
Which TV gives better value for money?
The Haier H55M90EUX offers better value for users focused on gaming performance, higher refresh rate support, and stronger built-in speakers.
Top Differences- Refresh Rate: 120 Hz Vs 144 Hz
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