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Hisense 40 A4N
Rs.35,242.25

Sony KD-43X77L
Rs.35,005.12
Model No 40 A4N KD-43X77L
TV Type Smart TV Smart TV
Screen Size 40 Inch (102 cm) 43 Inch (109.22 cm)
Resolution 1920 x 1080 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP2, MP3, MP4, AAC, WMA, WAV, FLAC
Supported Video Formats : AVI, MP4, MOV, MKV, MPG, MPEG, VOB, FLV, WebM, OGM
Supported Picture Formats : JPEG, BMP, PNG, GIF
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
Video
Backlight : FHD LED
Low Blue Light : Yes
Crystal Clear Resolution : Yes
Blue Light Eye Protection : Yes
Panel Bit Depth : 8 Bit
Response Time : 8 ms
Brightness : 250 cd/m² Typical
Picture Colours : 16.7 Million Colours
Backlight Type : 4K UHD Direct LED
HLG : Yes
HDR10 : Yes
Auto Wide : Yes
Photo TV HD, BRAVIA For China : Yes
Cine Motion, Film Mode, Cinema Drive : Yes
Display Resolution : QFHD
4K Processor : 4K Processor X1
Clarity Enhancement : 4K X-Reality Pro
Color Enhancement : Live Color™ Technology
Contrast Enhancement : Dynamic Contrast Enhancer
Motion Enhancer ( Native Hz ) : Motionflow XR 240 ( Native 60Hz )
Picture Mode : Vivid, Standard, Cinema, Game, Graphic, Photo, Custom
Wide Mode : Auto, Wide Zoom, Normal, Full, Full Pixel, Zoom, 14:9, Full Pixel
Video Signal Support : HDMI™ Signal: 4096 X 2160p ( 24, 60 Hz ), 3840 X 2160p ( 24, 30, 60 Hz ), 1080p ( 30, 60 Hz ), 1080/24p, 1080i ( 60 Hz ), 720p ( 30, 60 Hz ), 720/24p, 480p, 480i
Audio
Sound Output Power( RMS ) : 10 W + 10 W
Dolby Digital : Yes
Audio Equalizer : Yes
Speaker : 2 Midrange
Sound Technology : Dolby Audio, DTS Virtual X
Audio Output Power : 10 W + 10 W
Balance : Yes
Clear Phase : Yes
Auto Mute ( On No Signal ) : Yes
Channel Configuration : 2 Channel
Speaker Position : Down Firing
Speaker Type-2 : X-Balanced Speaker
Speaker Type : Bass Reflex Speaker
S-Master : S-Master Digital Amplifier
Dolby Audio Format Support : Dolby Audio, Dolby Atmos
Speaker Configuration : Full Range ( Bass Reflex ) X 2
Digital Audio Out ( Optical ) Format : Two Channel Linear PCM: 48kHz 16bits, Dolby Audio
ARC Output Format : Two Channel Linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos
HDMI Input Audio Format : Two Channel Linear PCM: 32/44.1/48kHz 16/20/24bits, Dolby Audio
Connectivity Options
HDMI ( 1.4 ) : 2 ( HDMI1 X ARC )
USB ( 2.0 ) : 2
SPDIF : 1 Yes
AV Input : 1 Yes
Ethernet / LAN : 1 Yes
Earphone Jack : 1 Yes
Digital Audio Out : 1 Yes
Digital Antenna ( ANT ) : 1 Yes
Bluetooth : Yes
Google Cast : Yes
Chromecast Built-In : Yes
Wi-Fi : 2.4 & 5.0 GHz
HDMI™ 2.1 : 3 ( Side )
USB 2.0 : 2 ( Side )
RS-232C Inputs : 1 ( Side )
Ethernet Inputs : 1 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
Apple Homkit : Yes
Apple Airplay : Yes
Chromecast Built-In : Yes
Control For HDMI ( HDMI CEC ) : Yes
HDMI Audio Return Channel : eARC / ARC
Features Specified In HDMI 2.1 : eARC / ALLM
WI-FI Frequency : 2.4GHz / 5GHz
Composite Video Inputs : 1 ( Side Mini Jack )
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™3 )
USB Drive Format Support : FAT16 / FAT32 / NTFS
Analog Audio Inputs : 1 ( Side Analog Conversion )
HDCP : HDCP 2.3 ( For HDMI™ 1 / 2 / 3 )
WI-FI Standard : Wi-Fi Certified 802.11a / b / g / n / ac
Bluetooth Version : Version 5.0,HID / HOGP / A2DP / AVRCP / SPP
4K 60P High-Quality Formats : HDMI IN1, IN2, IN3 Ports For 4K ( Up To 18Gbps ) Signal
HDMI PC Input Format : 640X480 ( 31.5kHz,60Hz ), 800X600( 37.9kHz,60Hz ), 1024X768 ( 48.4kHz,60Hz ), 1280X1024 (64.0kHz,60Hz), 1152X864 (67.5kHz,75Hz), 1600x900 ( 55.9kHz,60Hz ), 1680X1050 ( 65.3kHz,60Hz ), 1920X1080 ( 67.5kHz,60Hz )
USB Playback Codes : MPEG1:MPEG1 / MPEG2 PS:MPEG2 / MPEG2 TS ( HDV,AVCHD ):MPEG2,AVC / MP4 ( XAVC S ):AVC,MPEG4,HEVC,AV1 / AVI: Motion Jpeg / ASF( WMV ): VC1 / M
Smart TV Features
Operating System : Google TV
CPU : MT9216AAATYB / Quad Core
ROM : 1 GB
RAM : 8 GB
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Prime Video : Yes
Personal Video Recorder : Yes
Web Browser : Yes
Phone Remote : Yes, Google App
Voice Command : Google Assistant
Installed App : Netflix, Disney+, Youtube, Prime Video & others
Operating System : Android TV™
Smart TV : Google TV
ROM : 16 GB
Eco Dashboard : Yes
Google Play Store : Yes
24p True Cinema : Yes
Auto Genre Picture Mode : Yes
Auto HDR Tone Mapping : Yes
Electronic Program Guide ( EPG ) : Yes
Text Input Language : ARABIC, ENGLISH, FINNISH, FRENCH, GERMAN, HEBREW, HINDI, ITALIAN, JAPANESE, KOR, NORWEGIAN, PER, PORTUGUESE, RUSSIAN, SPANISH, THAI, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE
Display Language : AFRIKAANS, ARABIC, BENGALI, ENGLISH, FRENCH, GUJARATI, HINDI, INDONESIAN, KANNADA, MALAYALAM, MARATHI, PANJABI, PER, PORTUGUESE, RUSSIAN, SPANISH, SWAHILI, TAMIL, TELUGU, THAI, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU
Other Features
Design : Bezel-Less Design
Front Colour : Black
Sleep Timer : Yes
Game Mode : Yes
Sports Mode : Yes
Program Lock : Yes
Favourite Channel List : Yes
Auto Low Latency Mode ( ALLM ) : Yes
Power Off : Yes ( If No Signal )
Warranty : 3 Year Warranty
Bezel Design : Narrow Bezel Design
Bezel Colour : Hairline Black
Stand Colour : Black
Stand Design : Slim Wedged Stand
TALKBACK : Yes
Sleep Timer : Yes
Voice Search : Yes
Switch Access : Yes
Auto Shut-off : Yes
On / Off Timer : Yes
On Screen Clock : Yes
Parental Control : Yes
Audio Description : Yes
Text Magnification : Yes
Auto Picture Mode : Yes
Cable Management : Yes
Accessibility Shortcut : Yes
Standard Remote Control : Yes
Closed Caption ( Analog, Digital ) : Yes
VESA® Hole Spacing Compatible : Yes
TV System ( Analog ) : M
TV System ( Digital Terrestrial ) : ATSC
TV System ( Digital Cable ) : Clear QAM
Quick Setup Guide : EN,FR,ES,PT
Tuner Channel Coverage ( Digital Cable ) : CATV: 1-135
Channel Block ( With Password ) : Analog & Digital
Number Of Turners ( Terrestrial / Cable ) : 1 ( Digital / Analog )
Tuner Channel Coverage ( Digital Terrestrial ) : VHF: 2-13/UHF: 14-69
Show, Hide Channels : Yes ( Digital & Analog )
Tuner Channel Coverage ( Analog ) : VHF: 2-13/UHF: 14-69/CATV: 1-135
Optional Accessories : Wallmount Bracket ( SU-WL855 ) Depends On Country Selection
General Details
Power Supply : AC 100 ~ 240 V, 50 Hz / 60 Hz
Power Consumption Standby : < 0.5 W
Weight Without Stand : 5.4 Kg
Weight With Stand : 5.5 Kg
Product Weight Packaged : 8 Kg
VESA Wall Mount Compatible : 200 mm X 200 mm
Power Supply ( Voltage, Hz ) : AC 110 V - 240 V, 50/60Hz
Power Consumption : 125 W
Annual Energy Consumption* : 159 kWh
Power Consumption Standby : 0.5 W
Eco Friendly : Yes
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 9.3 Kg
Weight Of TV With Stand : 9.5 Kg
Weight Of Package Carton : 13.0 Kg
VESA® Hole Pitch : 200 mm X 200 mm
Supplied Accessories
Bluetooth Remote Control : Yes
TV Stand : Yes
Power Cable : Yes
User Manual : Yes
AAA X 2 Batteries : Yes
Quick Set Up Guide : Yes
Voice Remote Control : RMF-TX811U
Batteries : Yes
AC Power Cord : Yes
Table Top Stand : Yes
Quick Setup Guide : Yes
Operating Instructions : Yes

Compare Hisense 40 A4N with:

Compare Sony KD-43X77L with:

Key Differences

If you're comparing Sony KD-43X77L and Hisense 40 A4N, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Sony KD-43X77L and Hisense 40 A4N differ in resolution (4K 3840 x 2160 vs 1920 x 1080), which can affect overall clarity and sharpness of the display. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. There is a difference in screen size (43 Inch (109.22 cm) vs 40 Inch (102 cm)), and a larger screen generally provides a more immersive viewing experience. Both TVs come with smart platforms that support popular streaming apps and voice control features.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.