| Model No |
40A4QNZ |
43NANO77SRA |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
40 Inch (102 cm) |
43 Inch (109.22 cm) |
| Resolution |
1920 x 1080 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP2, MP3, MP4, AAC, WMA, WAV, FLAC |
| Supported Video Formats |
: AVI, MP4, MOV, MKV, MPG, MPEG, VOB, FLV, WebM, OGM |
| Supported Picture Formats |
: JPEG, BMP, PNG, GIF |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, JPS, MPO |
|
| Video |
| Backlight |
: 2K FHD Direct LED |
| Noise Reduction |
: Yes |
| Depth Enhancer |
: Yes |
| Natural Colour Enhancer |
: Yes |
| Smooth Motion Rate |
: 60 |
| Panel Bit Depth |
: 8Bit |
| Backlight Type |
: DLED |
| Brightness |
: 250 Nit |
| Picture Processor |
: NT72690TBG-8C2K/W |
| Picture Mode |
: Standard,Cinema Day, Cinema Night, Dynamic, Sports |
| Decoder |
: MPEG 2 / MPEG 4 / HEVC ( H.265 ) / MPEG4 ( H.264 ) / H.265 Decoder |
|
| BackLight |
: 4K UHD Direct NanoCell |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Filmmaker Mode |
: Yes |
| AI Brightness Control |
: Yes |
| Dynamic Tone Mapping |
: Yes |
| Display Type |
: 4K UHD |
| Wide Color Gamut |
: Nano Color |
| AI Upscaling |
: 4K Upscaling |
| Picture Processor |
: α5 AI Processor 4K Gen6 |
| Picture Mode |
: 9 Modes ( Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| Audio |
| Audio Output Power ( RMS ) |
: 2 X 7 W |
| Dolby Digital |
: Yes |
| User Equaliser |
: Yes |
| Digital Audio Output |
: Yes |
| Virtual Surround |
: DTS Virtual X |
|
| Audio Output ( RMS ) |
: 20 W |
| Clear Voice Pro |
: Yes |
| LG Sound Sync |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Sound Mode Share |
: Yes |
| TV Sound Mode Share |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Bluetooth Surround Ready |
: Yes ( 2 Way Playback ) |
| AI Sound Pro |
: AI Sound Pro ( Virtual 5.1.2 Up-Mix ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual ) |
|
| Connectivity Options |
| HDMI ( 2.0 ) |
: 2 |
| USB ( 2.0 ) |
: 1 |
| RF Input |
: Yes |
| Ethernet / LAN |
: Yes |
| Anyview Stream |
: Yes |
| Composite In ( AV ) |
: Yes |
| Headphone Output |
: Yes |
| HDMI ARC |
: YES eARC |
| Wi-Fi |
: IEEE 802.11 b, g, n, ac, ad ( 2.4G ) |
|
| HDMI ( 2.1 ) |
: 3ea ( Supports eARC, ALLM As Specified In HDMI 2.1 ) |
| USB ( 2.0 ) |
: 2ea |
| Ethernet / LAN |
: 1ea |
| RF Input ( Antenna / Cable ) |
: 1ea |
| SPDIF ( Optical Digital Audio Out ) |
: 1ea |
| Wi-Fi 5 |
: Yes |
| Bluetooth 5.0 |
: Yes |
| Simplink ( HDMI CEC ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
|
| Smart TV Features |
| Operating System |
: VIDAA U8.5 |
| DLNA |
: Yes |
| Netflix |
: Yes |
| Disney+ |
: Yes |
| YouTube |
: Yes |
| Prime Video |
: Yes |
| AI Sports Mode |
: Yes |
| Streaming Video On Demand |
: Yes |
| Web Browser |
: Odin |
| Streaming Apps |
: Netflix, Disney+, tvnz+, NEON, YouTube, Prime Video & Many More…… |
|
| Operating System |
: webOS 23 |
| ThinQ |
: Yes |
| Sports Alert |
: Yes |
| Family Settings |
: Yes |
| Full Web Browser |
: Yes |
| USB Camera Compatible |
: Yes |
| Works With Apple Airplay2 |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Magic Remote Control Built-In |
: Yes |
| Room To Room Share |
: Yes ( Receiver ) |
| Smartphone Remote App |
: Yes ( LG ThinQ ) |
|
| Other Features |
| Design |
: Premium Design |
| Front Colour |
: Black |
| Hotel TV |
: Yes |
| Parental Control |
: Yes |
| Analog Tuner |
: Yes |
| 3 Years Warranty |
: Televisions |
| Digital Tuner |
: DVB-T / DVB-T2 |
| EPG |
: 7 Days For All Services |
| Media Player |
: Yes ( Video, Audio, Picture ) |
| 12 Months Warranty |
: Accessories, Audio Products |
|
| Design |
: NanoCeli Design |
| Gray Scale |
: Yes |
| HGiG Mode |
: Yes |
| Invert Colors |
: Yes |
| High Contrast |
: Yes |
| Auto Low Latency Mode ( ALLM ) |
: Yes |
| Country of Origin |
: India |
| Game Optimizer |
: Yes ( Game Dashboard ) |
| Imported By |
: LG Electronics India (P) Ltd. |
|
| General Details |
| Power Supply |
: AC 100V~240V，50Hz / 60Hz |
| Power Consumption Typical |
: 74 W |
| Power Consumption Standby |
: < 0.5 W |
| Energy Rating |
: 7 |
| Weight Without Stand |
: 4.7 Kg |
| Weight With Stand |
: 4.8 Kg |
| Product Weight Packaged |
: 6.9 Kg |
| VESA Wall Mount Compatible |
: 100 mm X 200 mm |
|
| Power Supply ( Voltage, Hz ) |
: AC 100~240V 50-60Hz |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 9.2 Kg |
| TV Weight With Stand |
: 9.3 Kg |
| Packaging Weight |
: 11.0 Kg |
| VESA Mounting |
: 200 mm X 200 mm |
|
| Supplied Accessories |
| Remote Control |
: Yes |
| 2 X AAA Batteries |
: Yes |
| Quick Setup Guide |
: Yes |
| User Manual |
: Available Online |
|
| Remote Control |
: Magic Remote Control |
| AA X 2EA Batteries |
: Yes |
| E-Manual |
: Yes |
| User Manual |
: Yes |
| Warranty Card |
: Yes |
| Power Cable Detachable |
: Yes |
|
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Compare Hisense 40A4QNZ with:
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Compare LG 43NANO77SRA with:
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Key Differences
LG 43NANO77SRA features a 43 Inch (109.22 cm) screen while Hisense 40A4QNZ comes with 40 Inch (102 cm), which can make a noticeable difference depending on your room size and viewing distance. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. LG 43NANO77SRA and Hisense 40A4QNZ differ in resolution (4K 3840 x 2160 vs 1920 x 1080), which can affect overall clarity and sharpness of the display. LG 43NANO77SRA and Hisense 40A4QNZ are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Verdict: Choosing between LG 43NANO77SRA and Hisense 40A4QNZ depends on your usage, whether you prioritize display quality, smoother motion, or smart features.
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