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Hisense 43A7QTUK
Rs.64,624.55

Sony KD-43W880K
Rs.64,900.00
Model No 43A7QTUK KD-43W880K
TV Type Smart TV Smart TV
Screen Size 43 Inch (109.22 cm) 43 Inch (109.22 cm)
Resolution 4K 3840 x 2160 1920 x 1080
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 50 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : OPUS, WAV, AAC, MP3, FLAC, WMA, MPEG
Supported Video Formats : HEVC, AVC, WEBM, MPEG, MOV, WMV, FLV, TS, MKV, MP4, AVI
Supported Picture Formats : JPEG, BMP, PNG, GIF
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
Video
Backlight : 4K UHD QLED
HGL : Yes
HDR : Yes
MEMC : Yes
HDR10 : Yes
Dolby vision : Yes
AI 4K Upscaler : Yes
HDR10+ Decoding : Yes
4K HDR Immersive : Yes
Upscaling Ultra HD : Yes
Wide Colour Gamut : Yes
Quantum Dot Colour : Yes
3D Digital Comb Filter : Yes
MPEG Noise Reduction : Yes
Mosquito Noise Reduction : Yes
Panel Response Time : 8 ms
Contrast Ratio : 4000:1
Colour : Billion+ Shades Of Vivid Colour
Backlight Type : FHD Direct LED
HLG : Yes
HDR10 : Yes
Picture Processor : X-Reality PRO
Clarity Enhancement : X-Reality™ PRO
Backlight Dimming Type : Frame Dimming
Colour Enhancement : Live Colour™ Technology
Contrast Enhancement : Dynamic Contrast Enhancer
Motion Enhancer ( Native Hz ) : Motionflow™ XR 200 ( Native 50Hz )
Picture Mode : Vivid, Standard, Cinema, Game, Graphic, Photo, Custom
Video Signal Support : HDMI™ Signal: 1080p ( 30,50,60 Hz ), 1080 / 24p, 1080i ( 50,60 Hz ), 720p ( 30,50,60 Hz ), 720/24p, 576p, 576i 480p, 480i
Audio
Sound Output Power ( RMS ) : 2 X 7 W
EzPlay : Yes
TV Mode : Yes
User Equalizer : Yes
Built-In Subwoofer : Yes
Dolby Atmos System : Yes
Sound Technology : Dolby Atmos, DTS Virtual X Decoding
Audio Output Power : 10 W + 10 W
Dolby Audio Format Support : Dolby™ Audio
Speaker Type : Open Baffle Speaker
Speaker Configuration : Full Range ( Bass Reflex ) x 2
Connectivity Options
HDMI ( 2.1 ) : 3 ( HDMI1,2 X 2.1 ALLM, VRR 60Hz, HDMI3 X 2.1 eARC, ALLM, VRR 60Hz )
USB ( 2.0 ) : 2
Light Sensor : Yes
Ethernet / LAN : 1 Yes
Composite In ( AV ) : 1 Yes
Headphone Output : 1 Yes
Number Of RF Tuners : 2 Yes
Number Of Audio ( L / R ) Inputs : 1 Yes
Digital Audio Interface Outputs ( S/PDIF ) : 1 Yes
Bluetooth : Yes
Common Interface ( CI+ ) : V2.0
Wi-Fi : IEEE 802.11 a/b/g/n/ac-2.4G, 5G
HDMI™ Connections : 3 ( 2 Side, 1 Rear )
USB : 2 ( Side )
Ethernet / LAN : 1 ( Rear )
Digital Audio Outputs : 1 ( Rear )
Composite Video Inputs : 1 ( Rear )
Headphone Outputs : 1 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
Apple Homkit : Yes
Apple Airplay : Yes
Chromecast Built-In : Yes
HDMI Audio Return Channel ( ARC ) : Yes ( ARC )
WI-FI Frequency : 2.4GHz / 5GHz
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™3 )
USB Drive Format Support : FAT16 / FAT32 / NTFS
HDCP : HDCP1.4 ( For HDMI™1 / 2 / 3 )
WI-FI Standard : Wi-Fi Certified 802.11a/b/g/n/ac
Bluetooth Version : Version 5.0, HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity )
USB Playback Codes : MPEG1: MPEG1 / MPEG2 PS : MPEG2 / MPEG2 TS ( HDV, AVCHD ) : MPEG2, AVC / MP4 ( XAVC S ) : AVC, MPEG4, HEVC, AV1 / AVI : Motion Jpeg / ASF ( WMV ) : VC1 / MOV : AVC, MPEG4 / MKV : AVC, MPEG4, VP8, HEVC / 3GPP : MPEG4, AVC / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC / JPEG, WEBM : AV1 / AC4 / ogg / AAC
Smart TV Features
Operating System : VIDAA SMART
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Apple TV+ : Yes
App Store : Yes
Prime Video : Yes
Voice Control : Yes
YouTube Kids : Yes
Screen Sharing : Yes
Airplay 2 Support : Yes
Content Sharing : DMP, DMR
Important Apps : Hungama Play, Disney+, NBA, FIFA+, Apple TV+, Sweet TV, Tet+, AccuWeather, VIDAA Art, VIDAA Free, App Store, Game Center, Plex, Redbull TV, Deezer, Toon Goggles, Kidoodle TV, UEFA TV, EON, DAZN, YouTube Kids, Rakuten TV, Prime Video, YouTube, Netflix
Operating System : Android TV™
Smart TV : Google TV™
ROM : 16 GB
Google Play Store : Yes
Electronic Program Guide ( EPG ) : Yes
Text Input Language : ARABIC / ENGLISH / FINNISH / FRENCH / GERMAN / HEBREW / HINDI / ITALIAN / JAPANESE / KOR / NORWEGIAN / PER / PORTUGUESE / RUSSIAN / SPANISH / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE
Display Language : AFRIKAANS / ARABIC / BENGALI / ENGLISH / FRENCH / GUJARATI / HINDI / INDONESIAN / KANNADA / MALAYALAM / MARATHI / PANJABI / PER / PORTUGUESE / RUSSIAN / SPANISH / SWAHILI / TAMIL / TELUGU / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE / ZULU
Other Features
Design : Uni-Body Design
Colour Of Appliance : Black
Stand Colour : Black
AI Light Sensor : Yes
Parental Control : Yes
Media Player : Audio, Picture, Video
Digital & Analog Tuner : DVB-T2 / T / C / S2 / S
PVR Function : Depends On Location
Time Shift : Depends On Location
Bezel Design : Narrow Bezel Design
Stand Design : Slim Stand
Stand Colour : Black
Bezel Colour : Black
Teletext : Yes
Sleep Timer : Yes
Voice Search : Yes
On / Off Timer : Yes
Text Magnification : Yes
Accessibility Shortcut : Yes
Standard Remote Control : Yes
Closed Caption ( Subtitle ) : Yes
Audio Description ( Audio Key ) : Yes
TV System ( Digital Terrestrial ) : DVB-T/T2
TV System ( Analog ) : B / G, D / K, I, M
Number Of Turners ( Terrestrial / Cable ) : 1 ( Digital ) / 1 ( Analog )
Closed Captions ( Analog / Digital ) : Analogue No, ( Digital ) Subtitle
Tuner Channel Coverage ( Digital Terrestrial ) : VHF / UHF ( Depend On Country / Area Selection )
Tuner Channel Coverage ( Analog ) : 45.25 MHz-863.25 MHz ( Depend On Country / Area Selection )
General Details
Power Supply : AC 100 V~240 V 50 /60Hz
Power Consumption In Working Mode Max : 110 W
On Mode Power Demand In High Dynamic Range ( HDR ) : 95 W
On Mode Power Demand For Standard Dynamic Range ( SDR ) : 48 W
Power Consumption Standby : 0.5 W
Energy Efficiency Class HDR : G
Energy Efficiency Class SDR : E
Weight Without Stand : 9.20 Kg
Weight With Stand : 9.20 Kg
Product Weight Packaged : 12.2 Kg
VESA Wall Mount Compatible : 200 mm X 200 mm
Power Requirements : DC 19.5V, AC 100 V - 240 V, 50 / 60 Hz
Power Consumption Standby : 0.5 W
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 7.7 Kg
Weight Of TV With Stand : 8.0 Kg
Weight Of Package Carton : 11 Kg
VESA® Hole Pitch : 100 mm X 100 mm
Supplied Accessories
Remote Control : Yes
Stand : Yes
Power Cable : Yes
User Manual : Yes
2 AAA Batteries : Yes
Quick Set Up Guide : Yes
Voice Remote Control : Yes
Batteries : Yes
AC Power Cord : Yes
Table Top Stand : Yes
Quick Setup Guide : Yes
Operating Instructions : Yes

Compare Hisense 43A7QTUK with:

Compare Sony KD-43W880K with:

Key Differences

If you're comparing Sony KD-43W880K and Hisense 43A7QTUK, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Sony KD-43W880K and Hisense 43A7QTUK differ in resolution (1920 x 1080 vs 4K 3840 x 2160), which can affect overall clarity and sharpness of the display. From a practical standpoint, both options provide a reliable viewing experience for most users. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Sony KD-43W880K and Hisense 43A7QTUK offer different motion rates (50 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.