| Model No |
43E7K |
43FIF1 |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
43 Inch (109.22 cm) |
| Resolution |
4K 3840 x 2160 |
1920 x 1080 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: WAV, MP3, AAC, WMA, PCM, AC-3, FLAC, OPUS |
| Supported Video Formats |
: MP4, MOV, MKV, TS, AVI, WMV, FLV, WEBM |
| Supported Picture Formats |
: GIF, JPEG |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AAC, WMA |
| Supported Video Formats |
: AVI, MKV, WMV, MP4, M4V, FLV, 3GPP, VRO, VOB |
| Supported Picture Formats |
: TIFF, GIF, PNG, JPEG |
|
| Video |
| Backlight |
: 4K UHD QLED ( Direct Full Array ) |
| HLG |
: Yes |
| HDR 10 |
: Yes |
| Dolby Vision |
: Yes |
| Digital Noise Filter |
: Yes |
| 4K UHD Upscaling |
: Yes |
| Wide Colour Gamut |
: Yes |
| Quantum Dot Color |
: Yes |
| Response Time |
: 8ms |
| Peak Brightness |
: 300 Nits |
| Panel Type |
: VA Panel |
| Native Contrast Ratio |
: 3800:1 ( Static ) |
| Image Brightness |
: Ultra Brightness |
| Display Type |
: 8 Bit FRC ( 10 Bit ) |
|
| Backlight |
: LED |
| Brightness |
: 300 Nits |
| Contrast Ratio |
: 3000:1 |
| Colors |
: 16.7 M ( 8 Bits ) |
| Picture Modes |
: Standard / Movies / Dynamic / Natural / Game / Custmised / PC |
|
| Audio |
| Sound Output Power ( RMS ) |
: 24 W |
| Dolby Audio |
: Yes |
| Dolby Atmos® |
: Yes |
| Speaker Type |
: Full Range |
|
| Audio Output ( RMS ) |
: 20 W |
| Number Of Speakers |
: 2 |
| Bass / Treble |
: Yes |
| Balance |
: Yes |
| Surround Sound DTS |
: Yes |
| Sound Enhance |
: Dolby MS12 Decode ; DTS TruSurround |
| Sound Mode |
: Standard / Music / Movies / Clear Voice / Enhanced Bass / Customised |
|
| Connectivity Options |
| HDMI |
: 3 |
| USB ( 2.0 ) |
: 2 |
| Bluetooth® 4.2 |
: Yes |
| Ethernet / LAN |
: Yes |
| Optical Digital Audio Output ( SPDIF ) |
: Yes |
| Headphone / Earphone Jack |
: Yes |
| Streaming Platform |
: Miracast, DLNA, Google cast |
| WiFi Built-in |
: IEEE 802.11 a / b / g / n / ac ( 2.4G & 5G ) |
|
| HDMI |
: 3 |
| USB |
: 1 |
| RF Input |
: Yes |
| Ethernet ( RJ45 ) |
: Yes |
| AV IN ( CVBS / L / R ) |
: Yes |
| Inbuilt WIFI |
: YES, 802.11a/b/g/n/ac, 1T1R, DB/BT ( DHUR-AZ58 ) |
|
| Smart TV Features |
| Operating System |
: VIDAA TV |
| RAM |
: 1 GB |
| ROM |
: 8 GB |
| Alexa |
: Yes |
| Netflix |
: Yes |
| YouTube |
: Yes |
| Prime Vedio |
: Yes |
| Disney+Hotstar |
: Yes |
| Screen Mirroring |
: Yes |
| Pre Installed Browser |
: Yes |
| Supported Devices For Casting |
: Mobile, PC |
| App Store Type |
: VIDAA Store |
| Supported Mobile Operating System |
: Android, iOS |
| Content Providers |
: Netflix, YouTube, Prime Video, Disney+Hotstar, Hungama, ZEE5 |
| Supported App - Others |
: Netflix, Prime Video, YouTube, Zee5, Sony LIV, PLEX, YuppTV, Hungama, Browser |
|
| Operating System |
: FireOS |
| CPU |
: Quad-Core ARM Cortex-A53 With L2 Cache |
| RAM |
: 1 GB |
| ROM |
: 8 GB |
| Supported App - Youtube |
: Yes |
| Operating System Present |
: Yes |
| Screen Mirroring |
: Yes |
| Pre Installed Browser |
: Yes |
| App Store Type |
: Google |
| Supported Mobile Operating System |
: Android |
| Supported Apps |
: Netflix, Prime Video, Disney + Hotstar, YouTube and Other Supported Apps by Fire TV store |
| Content Providers |
: Browser, Dropbox, Mcast (Miracast), Media Player, Onida Aircon, Play Store, Skype, You Tube |
|
| Other Features |
| Design |
: Bezel-Less Design |
| Clock |
: Yes |
| Sleep Timer |
: Yes |
| RF Capable |
: Yes |
| Color Screen |
: Yes |
| Smart Remote |
: Yes |
| Internet Access |
: Yes |
| Ai Sports Mode |
: Yes |
| Game Mode Plus |
: Yes |
| One Touch Access |
: Yes |
| Variable Refresh Rate ( VRR ) |
: Yes |
| Auto Low Latency Mode ( ALLM ) |
: Yes |
| Operating Distance |
: 9 m |
| On-Screen Display |
: English |
| Warranty |
: 2 Years |
| Stand Design |
: Stylish 2 Pole Stand |
| Remote Control Description |
: One Click Voice Remote, Hotkeys For Quick Access |
| Other Convenience Features |
: Remote Voice Control, Alexa Built In, Direct App Access Hotkeys, Bluetooth Voice Remote |
|
| Sleep Timer |
: Yes |
| RF Capable |
: Yes |
| Other Convenience Features |
: Yes |
| Sound system |
: BG / I / DK |
| Color System ATV |
: PAL / SECAM |
| OSD Languages |
: English, Hindi |
| Colour Temperature |
: Standard, Cool, Warm |
| Playback Systems |
: PAL / SECAM /NTSC ( Multisystem ) |
|
| General Details |
| Power Supply |
: AC 100 - 240 V, 50/60 Hz |
| Power Consumption |
: 100 W |
| Power Consumption Standby |
: 0.5 W |
| Weight Without Stand |
: 7.4 Kg |
| Weight With Stand |
: 7.8 Kg |
|
| Power Requirements |
: AC 100 - 240 V, 50/60 Hz |
| Power Consumption |
: 100 W |
| Power Consumption Standby |
: 0.5 W |
| Product Weight |
: 6 Kg |
|
| Supplied Accessories |
| Remote Control |
: Bluetooth, IR Voice Remote Control |
| 2 AAA Batteries |
: Yes |
| User Manual |
: Yes |
| Power Cable |
: Yes |
| Table Top Stand |
: Yes |
| Quick Start Guide |
: Yes |
| Wall Mount Bracket |
: Yes |
|
| Remote Control |
: Yes |
| Batteries |
: Yes |
| User Manual |
: Yes |
| Warranty Card |
: Yes |
| Wall Mount |
: Yes |
| Table Top Stand |
: Yes |
|
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Compare Hisense 43E7K with:
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Compare Onida 43FIF1 with:
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Key Differences
Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Onida 43FIF1 and Hisense 43E7K are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. From a practical standpoint, both options provide a reliable viewing experience for most users. Onida 43FIF1 and Hisense 43E7K differ in resolution (1920 x 1080 vs 4K 3840 x 2160), which can affect overall clarity and sharpness of the display. Verdict: Choosing between Onida 43FIF1 and Hisense 43E7K depends on your usage, whether you prioritize display quality, smoother motion, or smart features.
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