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Hisense 55E7K
Rs.36,999.00

LG 55UN7100PVA
Rs.36,560.96
Model No 55E7K 55UN7100PVA
TV Type Smart TV Smart TV
Screen Size 55 Inch (139 cm) 55 Inch (139 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 50 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : WAV, MP3, AAC, WMA, PCM, AC-3, FLAC, OPUS
Supported Video Formats : MP4, MOV, MKV, TS, AVI, WMV, FLV, WEBM
Supported Picture Formats : GIF, JPEG
USB Version : 2.0
Supported Audio Formats : MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, JPS, MPO
Video
Backlight : 4K UHD QLED ( Direct Full Array )
HLG : Yes
HDR 10 : Yes
Dolby Vision : Yes
Digital Noise Filter : Yes
4K UHD Upscaling : Yes
Wide Colour Gamut : Yes
Quantum Dot Color : Yes
Response Time : 8ms
Peak Brightness : 330 Nits
Panel Type : VA Panel
Native Contrast Ratio : 3800:1 ( Static )
Image Brightness : Ultra Brightness
Display Type : 8 Bit FRC ( 10 Bit )
Backlight : 4K UHD Direct LED
IPS Panel : Yes
Filmmaker Mode™ : Yes
Wide Viewing Angle : Yes
Upscaler : 4K Upscaler
HDR : Active HDR
HLG : Yes ( 4K / 2K )
HDR Effect : Yes ( 4K / 2K )
HDR10 Pro : Yes ( 4K / 2K )
Video Decoder VP9 : 4K@60P, 10Bit
Video Decoder HEVC : 4K@60P, 10Bit
Image Enhancing : Image Enhancing
Picture Engine : Quad Core Processor 4K
Dynamic Tone Mapping / Pro : HDR Dynamic Tone Mapping
Picture Mode : Yes 10 Modes ( Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room ))
Audio
Sound Output Power ( RMS ) : 24 W
Dolby Audio : Yes
Dolby Atmos® : Yes
Speaker Type : Full Range
Audio Output ( RMS ) : 20 W ( 10 W Per Channel )
AI Sound : Yes
Sound Share : Yes
Clear Voice III : Yes
LG Sound Sync : Yes
AI Acoustic Tuning : Yes
Bluetooth Surround Ready : Yes
Auto Notification ( Bluetooth Easy Paring ) : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Surround Mode : Ultra Surround
Simultaneous Audio Output : Yes ( Optical Output Or HP Support Model )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X
Connectivity Options
HDMI : 3
USB ( 2.0 ) : 2
Bluetooth® 4.2 : Yes
Ethernet / LAN : Yes
Optical Digital Audio Output ( SPDIF ) : Yes
Headphone / Earphone Jack : Yes
Streaming Platform : Miracast, DLNA, Google cast
WiFi Built-in : IEEE 802.11 a / b / g / n / ac ( 2.4G & 5G )
HDMI 2.0 : 3 ( 2 Side, 1 Rear )
USB 2.0 : 2 ( 1 Side, 1 Rear )
Bluetooth 5.0 : Yes
Simplink ( HDMI CEC ) : Yes
Ethernet / LAN : Yes Rear
Optical Digital Audio Out ( SPDIF ) : Yes Rear
Wi-Fi : 802.11ac
Audio Return Channel ( eARC / ARC ) : ARC HDMI 2
RF In : 2 ( Rear, RF / Sat )
Component : Yes ( Rear, Component in / AV in common )
Composite In ( AV ) : Yes ( Rear, Component in / AV in common )
Smart TV Features
Operating System : VIDAA TV
RAM : 1 GB
ROM : 8 GB
Alexa : Yes
Netflix : Yes
YouTube : Yes
Prime Vedio : Yes
Disney+Hotstar : Yes
Screen Mirroring : Yes
Pre Installed Browser : Yes
Supported Devices For Casting : Mobile, PC
App Store Type : VIDAA Store
Supported Mobile Operating System : Android, iOS
Content Providers : Netflix, YouTube, Prime Video, Disney+Hotstar, Hungama, ZEE5
Supported App - Others : Netflix, Prime Video, YouTube, Zee5, Sony LIV, PLEX, YuppTV, Hungama, Browser
Operating System : WebOS Smart TV
CPU : Quad Core
DIAL : Yes
AI UX : Yes
ThinQ : Yes
LG Store : Yes
AI Home : Yes
ThinQ App : Yes
Hotel Mode : Yes
Wi-Fi TV On : Yes
Sports Alert : Yes
360° VR Play : Yes
Music Player : Yes
Quick Access : Yes
Screen Share : Yes
Web Browser : Yes
Intelligent Edit : Yes
Speech To Text : Yes
LG Voice Search : Yes
Music Discovery : Yes
Home Dashboard : Yes
TV On With Mobile : Yes
Mobile Connectivity : Yes
Network File Browser : Yes
Auto Device Detection : Yes
Related Content Search : Yes
AI Recommendation / AI : Yes
Bluetooth Low Energy On : Yes
Intelligent Voice Recognition : Yes
Block Access To Harmful Site : Yes
Universal Control : Ready
Other Features
Design : Bezel-Less Design
Clock : Yes
Sleep Timer : Yes
RF Capable : Yes
Color Screen : Yes
Smart Remote : Yes
Internet Access : Yes
Ai Sports Mode : Yes
Game Mode Plus : Yes
One Touch Access : Yes
Variable Refresh Rate ( VRR ) : Yes
Auto Low Latency Mode ( ALLM ) : Yes
Operating Distance : 9 m
On-Screen Display : English
Warranty : 2 Years
Stand Design : Stylish 2 Pole Stand
Remote Control Description : One Click Voice Remote, Hotkeys For Quick Access
Other Convenience Features : Remote Voice Control, Alexa Built In, Direct App Access Hotkeys, Bluetooth Voice Remote
Design : Premium Design
Time Shift : Yes
HGIG Mode : MR
Analog DVR : Yes
EPG ( 8 days ) : Yes
Teletext Page : Yes
Subtitle [ DVB ] : Yes
Digital Recording : Yes
Audio Description : Yes
Analog TV Reception : Yes
Time Machine ( DVR ) : Yes
Teletext ( Top / Flof / List ) : Yes
Data Broadcasting ( Country Spec : Yes
Digital TV Reception ( Terrestrial, Cable, Satellite ) : Yes
Cable : DVB-C
Satellite : DVB-S2
Terrestrial : DVB-T2
Dimming Algorithm : LG Local Contrast
Instant Game Response ( VRR / ALLM ) : ( - / Yes ) VRR Not Available
General Details
Power Supply : AC 100 - 240 V, 50/60 Hz
Power Consumption : 130 W
Power Consumption Standby : 0.5 W
Weight Without Stand : 11.3 Kg
Weight With Stand : 11.5 Kg
Power Supply ( Voltage, Hz ) : AC 100~240V 50-60Hz
Standby Power Consumption : Under 0.5 W
Energy Standard : Yes
Energy Saving Mode : Yes
Illuminance Green Sensor : Yes
Supplied Accessories
Remote Control : Bluetooth, IR Voice Remote Control
2 AAA Batteries : Yes
User Manual : Yes
Power Cable : Yes
Table Top Stand : Yes
Quick Start Guide : Yes
Wall Mount Bracket : Yes
Remote Control : MR20
Batteries : AA X 2EA
Power Cable : Yes ( TV Detached )

Compare Hisense 55E7K with:

Compare LG 55UN7100PVA with:

Key Differences

Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Hisense 55E7K and LG 55UN7100PVA are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Hisense 55E7K and LG 55UN7100PVA offer different motion rates (60 Hz vs 50 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.