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Hisense 55U7QAU
Rs.154,974.65

Sony XR-55A90J
Rs.156,644.22
Model No 55U7QAU XR-55A90J
TV Type Smart TV Smart TV
Screen Size 55 Inch (139 cm) 55 Inch (139 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 165 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 3.0, 2.0
Supported Audio Formats : MP2, MP3, MP4, AAC, WMA, WAV, FLAC
Supported Video Formats : AVI, MP4, MOV, MKV, MPG, MPEG, VOB, FLV, WebM, OGM
Supported Picture Formats : JPEG, BMP, PNG, GIF
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
Video
Backlight : 4K UHD ULED Mini-LED PRO QLED
HLG : Yes
MEMC : Yes
HDR 10 : Yes
AI Picture : Yes
AI Scenario : Yes
Hi-Concerto : Yes
4K Upscaling : Yes
Quantum Dot : Yes
Anti-Reflection : Yes
Filmmaker Mode : Yes
Dolby Vision™ IQ : Yes
HDR 10+ Adaptive : Yes
Smooth Motion Rate : 240
Panel Bit Depth : 8Bit+FRC
Backlight Type : Direct LED
Brightness : Peaking 2000 Nits
Picture Engine : Hi-View Engine Pro
Picture Processor : Quad Core MT9655
Colour : Billion+ Shades Of Vivid Colour
Decoder : MPEG 2 / MPEG 4 / HEVC ( H.265 ) / MPEG4 ( H.264 ) / H.265 Decoder
Picture Mode : Standard, Enhanced( ACR ), FILMAKER, Cinema, Engergy Saving, Dynamic, Sports
Backlight Module : OLED
Dolby Vision : Yes
HDR10 : Yes
HLG : Yes
Viewing Angle ( X-Wide Angle ) : Yes
Netflix Calibrated Mode : Yes
Sensor : Light / Colour
Picture Processor : Cognitive Processor XR
Motion Enhancer : XR Motion Clarity, Auto Mode
Colour Enhancement : XR Triluminos Pro™ XR Smoothing Live Color™ Technology
Clarity Enhancement : XR 4K Upscaling Dual database processing XR Super Resolution
Contrast Enhancement : OLED XR Contrast Pro XR HDR Remaster Dynamic Contrast Enhancer Pixel Contrast Booster
Picture Mode : Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
Video Signal Support : HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p
Audio
Audio Output Power ( RMS ) : 2 X 10 W Main + 20 W Subwoofer + 2 X 5 W Side
AI Sound : Yes
Dolby Atmos : Yes
Dolby Digital : Yes
User Equaliser : Yes
IMAX ENHANCED : Yes
Digital Audio Output : Yes
Speaker Configuration : 2.1.2 Multi-Channel Surround
Audio Output Power : 20 W + 20 W + 10 W + 10 W
DTS Digital Surround : Yes
Dolby™ Audio, Dolby™ Atmos : Yes
Voice Zoom 2 : Yes
Simulated Surround Sound : 3D Surround Upscaling
Speaker Type : Acoustic Surface Audio+
Speaker Configuration : Actuator x2, Subwoofer x2
Acoustic Auto Calibration : Room & User Position Compensation
Sound Modes : Standard, Dialog, Theater, Music, Sports, Dolby Audio
Connectivity Options
HDMI ( 2.1 ) : 4 ( HDMI2.1 X 3 eARC )
USB ( 3.0 + 2.0 ) : 2 ( USB 3.0 X1, USB 2.0 X 1 )
RF Input 1 : Yes
Bluetooth 5.0 : Yes
Ethernet / LAN : Yes
Anyview Stream : Yes
Composite In ( AV ) : Yes
Headphone Output : Yes
HDMI ARC : HDMI 3
Wi-Fi : IEEE 802.11 a, b, g, n, ac, 2.4G & 5GHz
HDMI™ Connections : 4 ( 1 Side, 3 Bottom )
USB : 3 ( 2 Side, 1 Bottom )
Ethernet Inputs : 1 ( Bottom )
Digital Audio Outputs : 1 ( Bottom )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Bottom )
RS-232C Inputs : 1 ( Bottom )
Headphone Outputs : 1 ( Side )
HDMI-CEC : Yes
Apple Homekit : Yes
Apple Airplay : Yes
Chromecast Built-IN : Yes
HDMI Audio Return ChannelEL (ARC) : Yes ( eARC / ARC )
Variable Refresh Rate : Yes ( For HDMI™3/4 )
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™3/4 )
USB Drive Format Support : FAT16 / FAT32 / exFAT / NTFS
Features Specified In HDMI2.1 : 4K120 / eARC / VRR5 / ALLM
HDCP : HDCP 2.3 (for HDMI™ 1/2/3/4)
WI-FI Standard : Wi-Fi Certified 802.11a/b/g/n/ac
Composite Video Iinputs : Hybrid With S-Centre Speaker Input x1 ( Side, Mini Jack )
Bluetooth Version : 4.2, HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) / AVRCP ( AV Remote Control )
USB Playback Codes : MPEG1: MPEG1/MPEG2PS: MPEG2/MPEG2TS (HDV, AVCHD): MPEG2, AVC/MP4 (XAVC S): AVC, MPEG4, HEVC/AVI: Xvid, MotionJpeg/ASF(WMV): VC1/MOV: AVC, MPEG4, MotionJpeg/MKV: Xvid, AVC, MPEG4, VP8.HEVC/WEBM: VP8/3GPP: MPEG4, AVC/MP3/ASF (WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG, WEBM: VP9/AC4/ogg/AAC/ARW ( Screen Nail Only )
Smart TV Features
Operating System : VIDAA U9
DLNA : Yes
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Prime Video : Yes
Apple AirPlay2 : Yes
AI Sports Mode : Yes
Virtual Assistant : Yes
UHD 4K Streaming : Yes
Built-In Voice Control : Yes
Hands-Free Voice Control : Yes
Streaming Video On Demand : Yes
Web Browser : Odin
Streaming Apps : Netflix, Youtube,Prime Video……
Operating System : Android TV™
ROM : 16 GB
Google Play Store : Yes
Electronic Program Guide ( EPG ) : Yes
Auto Calibration With CalMAN® : Yes
Built-I Mic Switch : Yes
Internet Browser : Vewd ( Not Pre-Installed )
Closed Captions ( Analog / Digital ) : ( Analog ) Closed Caption ( Digital ) Closed Caption
Text Input Language : ENGLISH / FRENCH / GERMAN / HEBREW / ITALIAN / RUSSIAN / SPANISH / VIETNAMESE / JAPANESE
Display Language : AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH,UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE ,ZULU
Other Features
Design : Bezel-Less Design
Front Colour : Tarnish
Hotel TV : Yes
AI Energy : Yes
Analog Tuner : Yes
Parental Control : Yes
3 Years Warranty : Televisions
Digital Tuner : DVB-T / DVB-T2
EPG : 7 Days For All Services
Media Player : Yes ( Video, Audio, Picture )
12 Months Warranty : Accessories, Audio Products
Bezel Design : Seamless Edge
Bezel Colour : Titanium Black
Stand Colour : Titanium Black
Stand Design : Aluminium Edge Stand
Premium Backlit Remote : Yes
Sleep Timer : Yes
On / Off Timer : Yes
Voice Search : Yes
Built-In Mic : Yes
Closed Caption : Yes
Accessibility Shortcut : Yes
Text Magnification : Yes
Audio Descripion : Yes
Screen Reader : Yes
ECO Friendly : Yes
TV System ( Analog ) : M
TV System ( Digital Cable ) : Clear QAM
Tuner Channel Coverage ( Digital Cable ) : CATV: 1-135
TV System ( Digital Terrestrial ) DVB-T/T2 : ATSC / ATSC 3.0 ( NEXTGEN TV )
Tuner Channel Coverage ( Analog ) : VHF: 2-13 / UHF: 14-69 / CATV: 1-135
Tuner Channel Coverage ( Digital Terrestrial ) : VHF: 2–13 / UHF: 14–69 ( 14–36 For ATSC 3.0 )
Stand Position : Two-Way Position ( Standard Position / Soundbar Position )
Optional Accessories : Wallmount Bracket ( SU-WL855 [Refer to Country / Area Handling Chart] ). Depends on country selection
General Details
Power Supply : AC 100V~240V,50Hz / 60Hz
Energy Consumption Per Year : 379 kWh
Power Consumption Standby : < 0.5 W
Energy Rating : 4.5
Weight Without Stand : 14.2 Kg
Weight With Stand : 15.2 Kg
Product Weight Packaged : 19.8 Kg
VESA Wall Mount Compatible : 400 mm X 200 mm
Power Requirements : AC 110-240 V, 50/60 Hz
Annual Energy Consumption* : 185 kWh
Standby Power Consumption : 0.5 W
Power and Energy Saving : Yes
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Without Stand : 18.6 Kg
Weight Of Package Carton : 29 Kg
Supplied Accessories
Remote Control : Yes
2 X AAA Batteries : Yes
Quick Setup Guide : Yes
User Manual : Available Online
Voice Remote Control : Yes
Batteries : Yes
AC Power Cord : Yes
User Manual : Yes
Quick Setup Guide : Yes
Table Top Stand : Yes

Compare Hisense 55U7QAU with:

Compare Sony XR-55A90J with:

Key Differences

Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Sony XR-55A90J and Hisense 55U7QAU offer different motion rates (60 Hz vs 165 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. From a practical standpoint, both options provide a reliable viewing experience for most users. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Sony XR-55A90J and Hisense 55U7QAU are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.