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Hisense 65UR9SG
Rs.188,902.26

LG OLED65B3AUA
Rs.188,399.00
Model No 65UR9SG OLED65B3AUA
TV Type Smart TV Smart TV
Screen Size 65 Inch (164 cm) 65 Inch (164 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 165 Hz 120 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 3.0, 2.0
Supported Audio Formats : WMA, FLAC, MP3, WAV
Supported Video Formats : AVI, MP4, MKV, TS, FLV, WMV, MOV, WEBM
Supported Picture Formats : JPEG, BMP, PNG, GIF, JPG
USB Version : 2.0
Supported Audio Formats : AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, JPS, MPO
Video
Backlight : 4K UHD RGB MINI LED TV
HLG : Yes
HDR : Yes
HDR10 : Yes
HDR10+ : Yes
AI Picture : Yes
AI-Scenario : Yes
Dolby Vision : Yes
Filmmaker Mode : Yes
AI HDR Upscaler : Yes
HDR10+ Adaptive : Yes
AI RGB Light Sensor : Yes
Full Array Local Dimming : Yes
Anti-Reflectiom & Glare-Free : Yes
Ultra-Low Reflection Obsidian Panel : Yes
Peak Brightness : Up To 5000 Nits
Motion Rate : Motion Rate 480Hz
Picture Engine : Hi-View AI Engine RGB
BackLight : 4K Ultra HD OLED
HDR10 : Yes
HLG : Yes
Next Picks : Yes
Dolby Vision : Yes
Perfect Black : Yes
Dolby Vision IQ : Yes
Filmmaker Mode : Yes
Color Fidelity 100% : Yes
High Dynamic Range : Yes
Dynamic Tone Mapping : Yes
Response Time : <1 ms
Wide Color Gamut : OLED Color
Motion : OLED Motion
AI Picture : AI Picture Pro
Dimming Technology : Pixel Dimming
Picture Processor : α7 AI Processor Gen6
Upscaling : AI Super Upscaling 4K
Audio
Sound Output Power ( RMS ) : 80 W
Dolby Atmos : Yes
IMAX Enhanced : Yes
Hi-Concerto 412 : Yes
Speaker Type : 4.1.2 Multi-Channel Surround
Audio Output ( RMS ) : 20 W
Dolby Atmos® : Yes
Clear Voice Pro : Yes
LG Sound Sync : Yes
TV Sound Mode Share : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Bluetooth Surround Ready : Yes ( 2 Way Playback )
WiSA Ready : Yes ( Up To 2.1 Channel )
AI Sound Pro / AI Sound : AI Sound Pro ( Virtual 5.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Connectivity Options
HDMI ( 2.1 ) : 3 ( 3 X HDMI 2.1, 1 X Display Port )
USB ( 3.0 + 2.0 ) : 2 ( USB 3.0 X 1, USB 2.0 X 1 )
Wi-Fi 6E : Yes
Bluetooth 5.4 : Yes
Ethernet / LAN : Yes
HDMI Audio Return Channel : eARC
Digital Audio Output : Optical
TV Tuner Type : ATSC 3.0 ( NextGen TV ), NTSC, Clear QAM
HDMI : 4ea ( Supports 4K 120Hz, eARC, VRR, ALLM, QMS As Specified in HDMI 2.1 ( 2 Port ))
USB ( 2.0 ) : 2ea
SPDIF Out : 1ea
Ethernet / LAN : 1ea
IP Control : Yes
Bluetooth® 5.0 : Yes
HDMI-CEC ( Simplink ) : Yes
RS-232C Input ( Mini Jack ) : Yes
Smart Phone Connectivity LG ThinQ : Yes
RF Connection Input ( Antenna / Cable ) : 1ea
HDMI Audio Return Channel : eARC ( HDMI 3 )
TV Tuner : ATSC, Clear QAM
Wi-Fi® Standard : Wi-Fi Certified ( Wi-Fi 6E )
Smart TV Features
Operating System : Google TV
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Hey Google : Yes
Google Cast : Yes
Prime Video : Yes
Screen Sharing : Yes
Screen Mirroring : Yes
Google TV With Gemini : Yes
Content Sharing : Mobile To TV
Voice Assistant Built-In : Google Assistant, Gemini
Screen Mirroring Technology : Apple AirPlay, Chromecast
Works With : Amazon Alexa, Apple Home, Google Home
Featured Streaming Services : Netflix, Hulu, Prime Video, Apple TV, Peacock, YouTube, YouTube TV, Sling TV, Tubi, Twitch, Google Play Movies & TV, Paramount+, HBO Max
Operating System : webOS 23
Matter : Yes
Multi View : Yes
Home Hub : Yes
Art Gallery : Yes
Sports Alert : Yes
LG Channels : Yes
Home Office : Yes
AI Concierge : Yes
Music Service : Yes
Game Service : Yes
Web Browser : Yes
LG ThinQ® AI : Yes
Full Web Browser : Yes
Who. Where. What? : Yes
Room To Room Share : Yes
Magic Remote Control : Yes
USB Camera Compatible : Yes
Intelligent Voice Recognition : Yes
Amazon Alexa Compatible Built- In : Yes
LG Content Store ( App Store ) : Yes
Works With : Apple Airplay2, Apple Homekit, Amazon Alexa, Hey Google
Content Partners : Netflix, HBO Max, Prime Video, Disney+, Apple TV, Hulu, Paramount+, Peacock, Youtube TV, Spotify, iHeartRadio and more
Other Features
Design : Sleek Design
V-Chip : Yes
Video Description : Yes
TV Tuner : Digital
Displayed Languages : English, Spanish, French, German, Mandarin, Portuguese
TV Color : Black
HGiG : Yes
FreeSync™ : Yes
G-Sync Compatible : Yes
Variable Refresh Rate ( VRR ) : Yes
Auto Low Latency Mode ( ALLM ) : Yes
Stand Color : Light Black
Limited Warranty : 1 Year Parts & Labor
Cloud Gaming : NVIDIA Geforce Now
Game Optimizer : Yes ( Game Dashboard )
General Details
Power Supply : AC 100 V~240 V 50 /60Hz
Power Consumption : 280 W
Yearly Power Consumption ( EU Standard ) : 281 kWh
Product Net Weight : 24.4 Kg
Product Weight Including Stand : 28.4 Kg
Product Gross Weight : 36.2 Kg
VESA Wall Mount Compatible : 400 mm X 400 mm
Power Supply : AC 120 V, 50 / 60Hz
Power Consumption : 120 W
Annual Power Consumption ( kWh ) : 222 kWh/Y
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 23.99 Kg
TV Weight With Stand : 24.99 Kg
Packaging Weight : 33.52 Kg
VESA Mounting : 300 mm X 200 mm
Supplied Accessories
Remote Control : Voice Control, Backlit
Power Cable : Yes
User Manual : Yes
Remote Control : Magic Remote w/ NFC
AA X 2EA Batteries : Yes
Quick Start Guide : Yes
E-Manual : Yes
Power Cable : Yes ( TV Attached )

Compare Hisense 65UR9SG with:

Compare LG OLED65B3AUA with:

Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. LG OLED65B3AUA and Hisense 65UR9SG offer different motion rates (120 Hz vs 165 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. If you're comparing LG OLED65B3AUA and Hisense 65UR9SG, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.

Top Differences

  • Refresh Rate: 120 Hz Vs 165 Hz