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LG 24LJ4540-WU
Rs.11,563.52

Toshiba 24W2963DB
Rs.9,261.38
Model No 24LJ4540-WU 24W2963DB
TV Type Smart TV Smart TV
Screen Size 24 Inch (59.80 cm) 24 Inch (59.80 cm)
Resolution 1366 x 768 1366 x 768
Aspect Ratio 16:9 16:9
Motion Rate 50 Hz 60 Hz
Viewing Angle NA 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3
Supported Video Formats : MKV, DivX, MP4, AVI
Supported Picture Formats : JPG
USB Version : 2.0
Supported Audio Formats : MP3, WMA, WAV
Supported Video Formats : MPG, MPEG, DAT, VOB, MKV, MP4, MOV, FLV, 3GP
Supported Picture Formats : JPG, JPEG, BMP, PNG
Video
Backlight : LED
HD TV : Yes
Panel Type : Panel Type
Picture Engine : Triple XD Engine
BackLight : HD READY E-LED
HEVC ( H.265 ) Decoder : Yes
Total Picture Quality : 600
Brightness : 220 Nits
Picture Engine : Dual Core
Picture Modes : Dynamic, Game, Sports, Cinema, Natural, User
Audio
Speaker System : Internal
Audio Output Power ( RMS ) : 2 X 2.5 W
Dolby Audio™ : Yes
Taajuuskorjain : 5 Band
Speaker Type : Down Firing
DTS : DTS™ HD + DTS™ TruSurround
Sound Modes : Music, Movie, Speech, Classic, Flat, User
Connectivity Options
HDMI® : 1
Supported Internet : Roku TV
RF In ( Antenna / Cable ) : 1 ( ATSC )
USB : 1 ( Service Only )
HDMI™ 1.4 : 2
USB [ 2.0 ] : 1
CI+ : Yes
BluetoothⓇ : Yes
HDMI™ CEC : Yes
Ethernet / LAN : Yes
Antenna Input : Yes
Headphone Out : Yes
VGA ( PC In - D-Sub15 ) : Yes
Composite Video / Audio In : Yes
Component ( YPbPr ) In : Via VGA
HDMI™ ARC : Through HDMI2
Smart TV Features
Smart TV : Yes
NetflixⓇ : Yes
YouTube™ : Yes
Prime Video : Yes
Freeview Play : Yes
Amazon Dash : Yes
Amazon Alexa : Yes
Web Browser : Yes
HBBTV VER 2.0.2 : Yes
Audio-Video Sharing ( AVS ) : Yes
Smart Portal : Toshiba
Screen Mirroring : Miracast
Other Features
Limited Warranty : Please See Support Tab For Full Details On The Limited Warranty
Teletext : Yes
Child Lock : Yes
Auto Search : Yes
Media Player : Yes
NTSC Playback : Yes
Basic Hotel Mode : Yes
Channel List USB Cloning : Yes
USB Recording ( PVR Ready ) : Yes
Electronic Program Guide ( EPG ) : Yes
Program Storage Capacity ( Analog ) : 200
Program Storage Capacity ( Digital T/T2/C ) : 800
Program Storage Capacity ( Digital S/S2 ) : 10000
Tuner Type : HD DVB-T2/C/S2
Menu Languages : English, German, French, Danish, Finnish, Norwegian, Swedish, Croatian, Czech, Dutch, Greek, Bulgarian, Hungarian, Italian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Turkish, Lithuanian, Latvian, Estonian, Ukrainian, Serbian, Arabic, Persian, Hebrew, Albenian, Gaelic, Macedonian, Montenegrin, Flemish, Kazakh, Thai, Belarussian
General Details
Power Supply : 100-240V
Power Consumption : 26 W
Power Consumption Standby : 1 W
Without Stand Weight : 3.22 Kg
With Stand Weight : 3.40 Kg
Shipping Weight : 4.39 Kg
Power Supply ( Voltage, Hz ) : 220-240 V AC 50Hz
SDR On Mode Energy Consumption ( kWh / 1000 H ) : 19 W
Power Consumption Standby Mode : <0.5 W
SDR Energy Efficiency Class : A+
Luminance % : 72%
Net Weight : 3.6 Kg
Gross Weight : 5.5 Kg
VESA Wall Mount : 75 mm X 75 mm
Supplied Accessories
Remote Control : Yes
Remote Control : Yes
Batteries : Yes
Quick Start Guide : Yes

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Key Differences

Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. LG 24LJ4540-WU and Toshiba 24W2963DB are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. LG 24LJ4540-WU and Toshiba 24W2963DB offer different motion rates (50 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both models support 1366 x 768 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. From a practical standpoint, both options provide a reliable viewing experience for most users.

Verdict: Choosing between LG 24LJ4540-WU and Toshiba 24W2963DB depends on your usage, whether you prioritize display quality, smoother motion, or smart features.