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LG 43UR78006LK
Rs.30,284.80

LG 43UA73006LA
Rs.30,174.32
Model No 43UR78006LK 43UA73006LA
TV Type Smart TV Smart TV
Screen Size 43 Inch (109.22 cm) 43 Inch (109.22 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 50 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, PNG, BMP, WebP, JPS, MPO
USB Version : 2.0
Supported Audio Formats : MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, PNG, BMP, WebP, JPS, MPO
Video
BackLight : 4K UHD DIRECT LED
HLG : Yes
HDR10 : Yes
Filmmaker Mode™ : Yes
AI Brightness Control : Yes
Dynamic Tone Mapping : Yes
AI Upscaling : 4K Upscaling
Picture Processor : α5 AI Processor 4K Gen6
Picture Mode : 9 Modes ( Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ISF Bright Room, ISF Dark Room )
BackLight : 4K UHD Direct LED
HLG : Yes
HDR10 : Yes
Auto Calibration : Yes
Filmmaker Mode™ : Yes
Dynamic Tone Mapping : Yes
AI Upscaling : 4K Super Upscaling
Picture Processor : α7 AI Processor 4K Gen8
Picture Mode : 10 Modes ( Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF )Expert ( Dark Room ))
Audio
Audio Output ( RMS ) : 20 W
LG Sound Sync : Yes
Clear Voice Pro : Yes
Sound Mode Share : Yes
Simultaneous Audio Output : Yes
AI Acoustic Tuning : Ready
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Bluetooth Surround Ready : Yes ( 2 Way Playback )
AI Sound : AI Sound ( Virtual 5.1 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Audio Output ( RMS ) : 20 W
LG Sound Sync : Yes
WOW Orchestra : Yes
Sound Mode Share : Yes
Simultaneous Audio Output : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Bluetooth Surround Ready : Yes ( 2 Way Playback )
Clear Voice Pro : Yes ( Auto Volume Leveling )
AI Sound : α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Connectivity Options
HDMI ( 2.1 ) : 3 ( Supports 4K 120Hz, VRR, ALLM As Specified In HDMI 2.1 On All Ports )
USB ( 2.0 ) : 2
CI Slot : 1
Ethernet / LAN : 1
RF Input ( Antenna, Cable ) : 2
Optical Digital Audio Out ( SPDIF ) : 1
Wi-Fi 5 : Yes
Bluetooth 5.0 : Yes
HDMI-CEC ( Simplink ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
HDMI ( 2.0 ) : 3ea ( Supports eARC, ALLM )
USB ( 2.0 ) : 2ea
Ethernet / LAN : 1ea
RF Input ( Antenna, Cable ) : 2ea
Optical Digital Audio Out ( SPDIF ) : 1ea
Wi-Fi 5 : Yes
Bluetooth 5.1 : Yes
HDMI-CEC ( Simplink ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
CI Slot : 1ea ( Except For UK,Ireland )
Smart TV Features
Operating System : WebOS 23 Smart TV
ThinQ : Yes
Sports Alert : Yes
LG Channels : Yes
Family Settings : Yes
Full Web Browser : Yes
USB Camera Compatible : Yes
Works With Apple Airplay2 : Yes
Intelligent Voice Recognition : Yes
Magic Remote Control : Ready
The Security Update Is Supported Until : 31/12/2027
Smartphone Remote App : Yes ( LG ThinQ )
Content Partners : Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More...............
Operating System : WebOS 25 Smart TV
AI Chatbot : Yes
Home Hub : Yes
Google Cast : Yes
LG Channels : Yes
Full Web Browser : Yes
Google Home, Hub : Yes
Works With Apple Home : Yes
USB Camera Compatible : Yes
Works With Apple Airplay : Yes
The Security Update Is Supported Until : 31/12/2029
Smartphone Remote App : Yes ( LG ThinQ )
Voice ID : Ready ( Requires Magic Remote )
Intelligent Voice Recognition : Ready ( Requires Magic Remote )
Content Partners : Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More...............
Other Features
Design : Slim Profile & Bezel Design
Gray Scale : Yes
Invert Colors : Yes
High Contrast : Yes
Design : Ultra Big Screen TV Design
Gray Scale : Yes
Invert Colors : Yes
High Contrast : Yes
Analog TV Reception : Yes
Digital TV Reception : DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite )
General Details
Power Supply : AC 100~240V 50-60Hz
Power Consumption : 64.8 - 99 W
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 8.8 Kg
TV Weight With Stand : 8.9 Kg
Packaging Weight : 10.7 Kg
VESA Mounting : 200 mm X 200 mm
Power Supply : AC 100~240V 50-60Hz
Power Consumption : 54 - 75 W
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 6.7 Kg
TV Weight With Stand : 6.8 Kg
Packaging Weight : 9.1 Kg
VESA Mounting : 300 mm X 300 mm
Supplied Accessories
Remote Control : Standard Remote Control
Power Cable : Yes ( Detachable )
AAA X 2 Batteries : Yes
Remote Control : Standard Remote Control
Power Cable : Yes ( TV Attached )

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Key Differences

Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. If you're comparing LG 43UA73006LA and LG 43UR78006LK, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. LG 43UA73006LA and LG 43UR78006LK offer different motion rates (60 Hz vs 50 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.