Haier LE40B50 features a 40 Inch (102 cm) screen while Lloyd 43US790B comes with 43 Inch (109.22 cm), which can make a noticeable difference depending on your room size and viewing distance. Haier LE40B50 and Lloyd 43US790B differ in resolution (1920 x 1080 vs 4K 3840 x 2160), which can affect overall clarity and sharpness of the display. Haier LE40B50 and Lloyd 43US790B offer different motion rates (50 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Haier LE40B50 and Lloyd 43US790B are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.