Samsung HG43AF690DJ vs Philips 40PFL6770-V7 – Detailed Comparison & Verdict (2026)

ALERT

Samsung HG43AF690DJ
Rs.44,963.45

Philips 40PFL6770-V7
Rs.45,000.00

Model No

HG43AF690DJ

40PFL6770-V7

TV Type

LED TV

LED TV

Screen Size

43 Inch (109.22 cm)

40 Inch (102 cm)

Resolution

1920 x 1080

1920 x 1080

Aspect Ratio

16:9

16:9

Motion Rate

60 Hz

240 Hz

Viewing Angle

178°/178°

178°/178°

USB

USB Version	: 2.0
Supported Audio Formats	: MP3, AAC, WAV, WMA
Supported Video Formats	: AVI, MKV, ASF, MP4, 3GP, MOV, FLV, VRO, VOB, PS, TS
Supported Picture Formats	: JPG, JPEG

USB Version	: 2.0
Supported Audio Formats	: Mp3
Supported Video Formats	: AVI, MP4, MKV, PS, ASF, MOV, MPG, MPEG
Supported Picture Formats	: JPEG, BMP, JPE, PNG

Video

Backlight	: FHD LED
Film Mode	: Yes
Natural Mode Support	: Yes
Wide Color Enhancer ( Plus )	: Yes
Micro Dimming	: M/D Pro
Picture Quality Index	: 400.0 PQI
Picture Engine	: HyperReal
Dynamic Contrast Ratio	: Mega Contrast

3D Combfilter	: Yes
Digital Crystal Clear Plus	: Yes
Digital Noise Reduction	: Yes

Audio

Sound Output ( RMS )	: 20 W ( L : 10 W, R : 10 W )
Dolby Digital Plus	: Yes
Bluetooth Audio	: Yes
Speaker Type	: 2 CH ( Down Firing w/Bass Reflex )

Output Power ( RMS )	: 20 W
Auto Volume Leveller	: Yes
Built-In Speakers	: 2
Sound System	: Stereo

Connectivity Options

HDMI	: 3 ( 2 Side, 1 Rear )
USB 2.0	: 2 Side
Ethernet / LAN	: Side
Variable Audio Out	: Side
RJP ( Remote Jackpack )	: Side
Digital Audio Out ( Optical )	: Side
Variable Audio Out Volume Control	: Side
RF In ( Terrestrial / Cable input / Satellite Input )	: Side
RJ12	: Rear
Headphone	: Rear
Headphone ID	: Rear
Component In ( Y / Pb / Pr )	: Rear
Ethernet Bridge ( LAN-Out )	: Rear
BT HID Built-In	: Yes
HDMI Quick Switch	: Yes
Wireless LAN Built-In	: Yes
Anynet + ( HDMI-CEC )	: Yes
HDMI A / Return Ch. Support	: Yes
Composite In ( AV )	: 1 ( Common Use For Component Y )

HDMI	: 3
USB	: 3
Number Of AV Connections	: 2
Antenna IEC75	: Yes
Component Video ( Y Pb Pr ) input	: Yes
Composite video ( CVBS ) Input	: Yes
Headphone Out	: Yes
EasyLink	: Yes
Ethernet	: Yes
Front / Side Connections	: SD Card Clot
LAN Wireless	: IEEE 802.11 b / g / n

Smart TV Features

Operating System	: Tizen
CPU	: Quad-Core
Soft AP	: Yes
Smart TV	: Yes
App Casting	: Yes
My Channel	: Yes
USB Cloning	: Yes
Security Mode	: Yes
Power On Mode	: Yes
Auto Source Mode	: Yes
Hotel Channel List	: Yes
Welcome Message	: Yes
Clock Back Up Supply	: Yes
Samsung Smart View	: Yes
RJ12 / IR pass through	: Yes
Smoovie Compatibility	: Yes
Channel Menu Display	: Yes
Screwed Battery Cover	: Yes
Hospitality Home Menu	: Yes
Wake-up Timer ( Alarm )	: Yes
Sound Bar Compatibility	: Yes
H. Browser Compatibility	: Yes
Samsung LYNK™ DRM IP	: Yes
Samsung LYNK™ DRM RF	: Yes
On / Off Timer ( Schedule )	: Yes
Multi Code Remote Control	: Yes
Mobile To TV - Mirroring, DLNA	: Yes
Energy Saving Mode ( BLU control )	: Yes
Music Mode BackLight On/off	: Yes
Hospitality Plug & Play ( Easy Set-Up )	: Yes
Logo Display With Time Out Setting ( BMP / Movie )	: Yes
Bluetooth Music Player ( Mobile → TV )	: Yes
Music Mode ( Input : PC / AV / Component / HDMI )	: Yes
Samsung LYNK™REACH ( IP )	: REACH 4.0
Samsung LYNK™REACH (RF)	: REACH 4.0
Mixed Channel List	: ( ATSC, DVB-T/T2/C/S2, Analog )

Other Features

Design	: M5500
Slim Type	: Step-Up Slim
Front Color	: Dark Titan
Stand Type	: Square
Bezel Type	: VNB
EPG	: Yes
Eco Sensor	: Yes
Game Mode	: Yes
Analog Tuner	: Yes
Auto Power Off	: Yes
USB HID Support	: Yes
Caption ( Subtitle )	: Yes
Digital Clean View	: Yes
Auto Channel Search	: Yes
ConnectShare™ ( HDD )	: Yes
Energy Efficiency Class 1.0	: Yes
ConnectShare™ ( USB 2.0 )	: Yes
Digital Broadcasting	: DTMB
Swivel ( Left / Right )	: Yes ( 90 / 90 )
OSD Language	: Local Languages
Accessibility	: Voice Guide ( AU English ), Enlarge, High Contrast, Multi-Output Audio

Autostore	: Yes
Fine Tuning	: Yes
Graphical User Interface	: Yes
On Screen Display	: Yes
On-Screen Display Languages	: English

General Details

Power Supply	: AC220-240V 50/60Hz
Max Power Consumption	: 95.0 W
Power Consumption Typical	: 55.0 W
Power Consumption Standby	: 0.5 W
Weight Without Stand	: 9.7 Kg
Weight With Stand	: 13.0 Kg
Weight Of Package Carton	: 16.5 Kg

Power Supply	: 100-240VAC, 50/60Hz
Power Consumption	: 100 W
Standby Power Consumption	: Less Than 0.5 W
TV Without Stand	: 7.7 Kg
Product Weight With Stand	: 8.1 Kg

Supplied Accessories

Remote Control	: TM1240A
Batteries	: Yes
Power Cable	: Yes
Quick Install Guide	: Yes
VESA Wall Mount Support	: Yes

Remote Control	: Yes
2 x AAA Batteries	: Yes
User Manual	: Yes
Power Cord	: Yes
Warranty certificate	: Yes
Safety / Legal Instructions	: Yes
Tabletop Swivel Stand	: Yes
Wall Mounting Bracket	: Yes

Compare Samsung HG43AF690DJ with:

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Key Differences

If you're comparing Philips 40PFL6770-V7 and Samsung HG43AF690DJ, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Philips 40PFL6770-V7 features a 40 Inch (102 cm) screen while Samsung HG43AF690DJ comes with 43 Inch (109.22 cm), which can make a noticeable difference depending on your room size and viewing distance. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Philips 40PFL6770-V7 and Samsung HG43AF690DJ offer different motion rates (240 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both models support 1920 x 1080 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming.

Verdict: Choosing between Philips 40PFL6770-V7 and Samsung HG43AF690DJ depends on your usage, whether you prioritize display quality, smoother motion, or smart features.

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