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Sony K-43S30
Rs.42,454.96

LG 43QNED70A6A
Rs.42,437.00
Model No K-43S30 43QNED70A6A
TV Type Smart TV Smart TV
Screen Size 43 Inch (109.22 cm) 43 Inch (109.22 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 50 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
USB Version : 2.0
Supported Audio Formats : MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, PNG, BMP, WebP, JPS, MPO
Video
Backlight Type : 4K UHD Direct LED
HLG : Yes
HDR10 : Yes
Dolby Vision : Yes
Sensor : Light
Backlight Dimming Type : Frame Dimming
Clarity Enhancement : 4K X-Reality™ PRO
Picture Processor : 4K HDR Processor X1™
Contrast Enhancement : Dynamic Contrast Enhancer
Motion Enhancer ( Native Hz ) : Motionflow™ XR 200 ( Native 50Hz )
Color Enhancement : TRILUMINOS PRO™, Live Colour™ Technology
Picture Mode : Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision ( Vivid / Bright / Dark / Game )
Video Signal Support : HDMI™ Signal : 4096 x 2160p ( 24, 50, 60Hz ), 3840 x 2160p ( 24, 25, 30, 50, 60Hz ), 1080p ( 30, 50, 60Hz ), 1080 / 24p, 1080i ( 50, 60Hz ), 720p ( 30, 50, 60Hz ), 720 / 24p, 576p, 576i, 480p, 480i
BackLight : 4K UHD DIRECT QNED
HLG : Yes
HDR10 : Yes
Auto Calibration : Yes
Filmmaker Mode™ : Yes
Dynamic Tone Mapping : Yes
AI Upscaling : 4K Super Upscaling
Wide Color Gamut : Dynamic QNED Colour
Picture Processor : α7 AI Processor 4K Gen8
Picture Mode : 10 Modes ( Personalized Picture Wizard, Vivid, Standard, Basic, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room ))
Audio
Audio Output Power : 10 W + 10 W
Speaker Configuration : Full Range ( Bass Reflex ) X 2
Dolby Audio Format Support : Dolby™ Audio, Dolby™ Atmos
Speaker Type : Bass Reflex Speaker, X-Balanced Speaker
Audio Output ( RMS ) : 20 W
LG Sound Sync : Yes
WOW Orchestra : Yes
Sound Mode Share : Yes
AI Acoustic Tuning : Yes
Simultaneous Audio Output : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Bluetooth Surround Ready : Yes ( 2 Way Playback )
Clear Voice Pro : Yes ( Auto Volume Leveling )
AI Sound : α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X ( Refer To Manual )
Connectivity Options
HDMI™ 2.1 : 4 ( Side )
USB 2.0 : 2 ( Side )
Ethernet / LAN : 1 ( Side )
Digital Audio Outputs : 1 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
Apple Homkit : Yes
Apple Airplay : Yes
Chromecast Built-In : Yes
BRAVIA Sync ( Including HDMI-CEC ) : Yes
HDMI Audio Return Channel : eARC / ARC
Features Specified In HDMI2.1 : eARC / ARC
WI-FI Frequency : 2.4GHz / 5GHz
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™1 / 2 / 3 / 4 )
WI-FI Standard : Wi-Fi Certified 802.11a / b / g / n / ac/ ax
Bluetooth Profile Support : Version 5.3,HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity ) / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) 1 / AVRCP ( AV Remote Control )
USB Playback Codes : MPEG1 : MPEG1 / MPEG2 PS : MPEG2 / MPEG2 TS ( HDV, AV CHD ) : MPEG2, MPEG4, AVC, AVS, HEVC / MP4 ( XAVC S ) : AVC, MPEG4, HEVC, AV1, VP8, WMV, MotionJpeg, / AVI : MotionJpeg, HEVC, MPEG4, WMV, AVC, VP8 / ASF ( WMV ) / MOV : AVC, HEVC, MPEG4, WMV / MKV : AVC, MPEG4, VP8, HEVC, VP9, WMV, AV1, 3GPP : MPEG4, AVC, HEVC, MPEG2, WMV, VP8, AV1 / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC / JPEG / WEBM : AV1, VP9 / AC4 / ogg / AAC
HDMI PC Input Signal Format : 640 x 480 ( 31.5kHz, 60Hz ), 800 x 600 ( 37.9kHz, 60Hz ), 1024 x 768 ( 48.4kHz, 60Hz ), 1280 x 1024 ( 64.0kHz, 60Hz ), 1152 x 864 ( 67.5kHz, 75Hz ), 1600 x 900 (55.9kHz, 60Hz ), 1680 x 1050 ( 65.3kHz, 60Hz ), 1920 x 1080 ( 67.5kHz, 60Hz ), ; 3840 x 2160p (30Hz ), 3840 x 2160p ( 60Hz, 8bits )
HDMI ( 2.0 ) : 3ea ( Supports eARC, ALLM )
USB ( 2.0 ) : 1ea
Ethernet / LAN : 1ea
RF Input ( Antenna, Cable ) : 2ea
Optical Digital Audio Out ( SPDIF ) : 1ea
Wi-Fi 5 : Yes
Bluetooth® 5.0 : Yes
HDMI-CEC ( Simplink ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
CI Slot : 1ea ( Except For UK, Ireland )
Smart TV Features
Operating System : Android TV™
Smart TV : Google TV
ROM : 16 GB
Control Menu : Yes
Eco Dashboard : Yes
Google Play Store : Yes
Auto HDR Tone Mapping : Yes
Auto Genre Picture Mode : Yes
Electronic Program Guide ( EPG ) : Yes
Built-In MIC Switch : Yes Center
Text Input Language : ARABIC, ENGLISH, FINNISH, FRENCH, GERMAN, HEBREW, HINDI, ITALIAN, JAPANESE, KOR, NORWEGIAN, PER, PORTUGUESE, RUSSIAN, SPANISH, THAI, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE
Display Language : AFRIKAANS, ARABIC, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, PER, FINNISH, FRENCH, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ITALIAN, HEBREW, KAZAKH, KANNADA, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MARATHI, MAY, NOB, NLD, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU, SWAHILI, VIETNAMESE, TAMIL ,TELUGU, THAI, TURKISH, UKRAINIAN, TGL
Operating System : WebOS 25 Smart TV
Voice ID : Yes
AI Chatbot : Yes
Home Hub : Yes
Google Cast : Yes
LG Channels : Yes
Full Web Browser : Yes
Google Home, Hub : Yes
Works With Apple Home : Yes
Works With Apple Airplay : Yes
USB Camera Compatible : Yes
Intelligent Voice Recognition : Yes
Magic Remote Control : Built-In
The Security Update Is Supported Until : 31/12/2029
Smartphone Remote App : Yes ( LG ThinQ )
Content Partners : Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More...............
Other Features
Bezel Design : Flush Surface Design
Stand Design : Slim Blade Stand
Bezel Colour : Black
Stand Colour : Black
Teletext : Yes
Talkback : Yes
Sleep Timer : Yes
Voice Search : Yes
Switch Access : Yes
Audio Description : Yes
Text Magnification : Yes
Accessibility Shortcut : Yes
Accessible Initial Setup With Talkback : Yes
Standard Remote Control : Yes
Closed Caption : Subtitle
TV System ( Digital Terrestrial ) : DVB-T / T2
TV System ( Analog ) : B / G, D / K, I, M
Number of Tuners ( Terrestrial / Cable ) : 1 ( Digital / Analog )
Stand Position : 1 Way Position ( Outside )
Tuner Channel Coverage ( Digital Terrestrial ) : VHF / UHF ( Depend On Country / Area Selection )
Tuner Channel Coverage ( Analog ) : 45.25MHz-863.25MHz ( Depend On Country / Area Selection )
Optional accessories : Wall-Mount Bracket ( Sony Original Wall-Mount Bracket ) Depends On Country Selection
Design : Sleek & Slim Design
Gray Scale : Yes
Invert Colors : Yes
High Contrast : Yes
Analog TV Reception : Yes
Digital TV Reception : DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite )
General Details
Power Supply ( Voltage, Hz ) : AC 220 V - 240 V, 50/60 Hz
Power Consumption : 103 W
Power Consumption Standby : 0.5 W
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 9.9 Kg
Weight Of TV With Stand : 10.1 Kg
Weight Of Package Carton : 14 Kg
VESA® Hole Pitch : 200 mm X 200 mm
Power Supply : AC 100~240V 50-60Hz
Power Consumption : 54 - 74 W
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 7.5 Kg
TV Weight With Stand : 7.6 Kg
Packaging Weight : 9.3 Kg
VESA Mounting : 200 mm X 200 mm
Supplied Accessories
Voice Remote Control : Yes
Batteries : Yes
AC Power Cord : Yes
Table Top Stand : Yes
Quick Setup Guide : Yes
Operating Instructions : Yes
Remote Control : Magic Remote MR25GA, MR25GB ( UK, Italy )
Power Cable : Yes ( Detachable )

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Key Differences

If you're comparing Sony K-43S30 and LG 43QNED70A6A, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Sony K-43S30 and LG 43QNED70A6A offer different motion rates (50 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs come with smart platforms that support popular streaming apps and voice control features.

Verdict: Choosing between Sony K-43S30 and LG 43QNED70A6A depends on your usage, whether you prioritize display quality, smoother motion, or smart features.