| Model No |
KD-43W880K |
43Q7STUK |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
43 Inch (109.22 cm) |
| Resolution |
1920 x 1080 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
50 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3 AUDIO, WMA |
| Supported Video Formats |
: WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4 |
| Supported Picture Formats |
: JPEG, GIF, PNG, TIFF, RAW |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: WMA, FLAC, MP3, WAV |
| Supported Video Formats |
: AVI, MP4, MKV, TS, FLV, WMV, MOV, WEBM |
| Supported Picture Formats |
: JPG, GIF, PNG, BMP, JPEG |
|
| Video |
| Backlight Type |
: FHD Direct LED |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Picture Processor |
: X-Reality PRO |
| Clarity Enhancement |
: X-Reality™ PRO |
| Backlight Dimming Type |
: Frame Dimming |
| Colour Enhancement |
: Live Colour™ Technology |
| Contrast Enhancement |
: Dynamic Contrast Enhancer |
| Motion Enhancer ( Native Hz ) |
: Motionflow™ XR 200 ( Native 50Hz ) |
| Picture Mode |
: Vivid, Standard, Cinema, Game, Graphic, Photo, Custom |
| Video Signal Support |
: HDMI™ Signal: 1080p ( 30,50,60 Hz ), 1080 / 24p, 1080i ( 50,60 Hz ), 720p ( 30,50,60 Hz ), 720/24p, 576p, 576i 480p, 480i |
|
| Backlight |
: 4K UHD DLED QLED |
| HLG |
: Yes |
| HDR |
: Yes |
| HDR10 |
: Yes |
| HDR10+ |
: Yes |
| AI 4K Upscaler |
: Yes |
| Filmmaker Mode |
: Yes |
| HDR10+ Adaptive |
: Yes |
| MEMC Technology |
: Yes |
| 4K HDR Immersive |
: Yes |
| Upscaling Ultra HD |
: Yes |
| Panel Response Time |
: 8 ms |
| Dolby Technology |
: Dolby Vision IQ |
| Video Codec |
: VP8, WMV3, AVC ( H.264 ), MPEG-1, AV1, VP9, VC1, MPEG2, MPEG4, HEVC/H.265 |
|
| Audio |
| Audio Output Power |
: 10 W + 10 W |
| Dolby Audio Format Support |
: Dolby™ Audio |
| Speaker Type |
: Open Baffle Speaker |
| Speaker Configuration |
: Full Range ( Bass Reflex ) x 2 |
|
| Sound Output Power ( RMS ) |
: 2 X 10 W |
| EzPlay |
: Yes |
| TV Mode |
: Yes |
| User Equalizer |
: Yes |
| Dolby Atmos System |
: Yes |
| Sound Technology |
: Dolby Atmos |
|
| Connectivity Options |
| HDMI™ Connections |
: 3 ( 2 Side, 1 Rear ) |
| USB |
: 2 ( Side ) |
| Ethernet / LAN |
: 1 ( Rear ) |
| Digital Audio Outputs |
: 1 ( Rear ) |
| Composite Video Inputs |
: 1 ( Rear ) |
| Headphone Outputs |
: 1 ( Side ) |
| RF ( Terrestrial / Cable ) Connection Inputs |
: 1 ( Side ) |
| Apple Homkit |
: Yes |
| Apple Airplay |
: Yes |
| Chromecast Built-In |
: Yes |
| HDMI Audio Return Channel ( ARC ) |
: Yes ( ARC ) |
| WI-FI Frequency |
: 2.4GHz / 5GHz |
| Auto Low Latency Mode ( ALLM ) |
: Yes ( For HDMI™3 ) |
| USB Drive Format Support |
: FAT16 / FAT32 / NTFS |
| HDCP |
: HDCP1.4 ( For HDMI™1 / 2 / 3 ) |
| WI-FI Standard |
: Wi-Fi Certified 802.11a/b/g/n/ac |
| Bluetooth Version |
: Version 5.0, HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity ) |
| USB Playback Codes |
: MPEG1: MPEG1 / MPEG2 PS : MPEG2 / MPEG2 TS ( HDV, AVCHD ) : MPEG2, AVC / MP4 ( XAVC S ) : AVC, MPEG4, HEVC, AV1 / AVI : Motion Jpeg / ASF ( WMV ) : VC1 / MOV : AVC, MPEG4 / MKV : AVC, MPEG4, VP8, HEVC / 3GPP : MPEG4, AVC / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC / JPEG, WEBM : AV1 / AC4 / ogg / AAC |
|
| HDMI ( 2.1 ) |
: 3 ( HDMI 1, 2 X HDMI 2.1 ALLM, VRR ( 60 Hz ), HDMI 3 X HDMI 2.1 eARC, ALLM, VRR ( 60 HZ )) |
| USB ( 2.0 ) |
: 2 |
| Ethernet / LAN |
: 1 Yes |
| Number Of RF Tuners |
: 2 Yes |
| Number Of S/PDIF Outputs |
: 1 Yes |
| Number Of Audio ( L / R ) Inputs |
: 1 Yes |
| Number Of Composite ( AV ) Inputs |
: 1 Yes |
| Bluetooth |
: Yes |
| Light Sensor |
: Yes |
| Common Interface ( CI+ ) |
: V2.0 |
| Wi-Fi |
: IEEE 802.11 a/b/g/n/ac-2.4G,5G |
|
| Smart TV Features |
| Operating System |
: Android TV™ |
| Smart TV |
: Google TV™ |
| ROM |
: 16 GB |
| Google Play Store |
: Yes |
| Electronic Program Guide ( EPG ) |
: Yes |
| Text Input Language |
: ARABIC / ENGLISH / FINNISH / FRENCH / GERMAN / HEBREW / HINDI / ITALIAN / JAPANESE / KOR / NORWEGIAN / PER / PORTUGUESE / RUSSIAN / SPANISH / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE |
| Display Language |
: AFRIKAANS / ARABIC / BENGALI / ENGLISH / FRENCH / GUJARATI / HINDI / INDONESIAN / KANNADA / MALAYALAM / MARATHI / PANJABI / PER / PORTUGUESE / RUSSIAN / SPANISH / SWAHILI / TAMIL / TELUGU / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE / ZULU |
|
| Operating System |
: VIDAA Smart OS |
| Netflix |
: Yes |
| Disney+ |
: Yes |
| YouTube |
: Yes |
| Prime Video |
: Yes |
| Screen Sharing |
: Yes |
| Airplay 2 Support |
: Yes |
| Content Sharing |
: DMP, DMR |
| Important Apps |
: Hungama Play, Disney+, NBA, FIFA+, Apple TV+, Sweet TV, Tet+, AccuWeather, VIDAA Art, VIDAA Free, App Store, Game Center, Plex, Redbull TV, Deezer, Toon Goggles, Kidoodle TV, UEFA TV, EON, DAZN, YouTube Kids, Rakuten TV, Prime Video, YouTube, Netflix |
|
| Other Features |
| Bezel Design |
: Narrow Bezel Design |
| Stand Design |
: Slim Stand |
| Stand Colour |
: Black |
| Bezel Colour |
: Black |
| Teletext |
: Yes |
| Sleep Timer |
: Yes |
| Voice Search |
: Yes |
| On / Off Timer |
: Yes |
| Text Magnification |
: Yes |
| Accessibility Shortcut |
: Yes |
| Standard Remote Control |
: Yes |
| Closed Caption ( Subtitle ) |
: Yes |
| Audio Description ( Audio Key ) |
: Yes |
| TV System ( Digital Terrestrial ) |
: DVB-T/T2 |
| TV System ( Analog ) |
: B / G, D / K, I, M |
| Number Of Turners ( Terrestrial / Cable ) |
: 1 ( Digital ) / 1 ( Analog ) |
| Closed Captions ( Analog / Digital ) |
: Analogue No, ( Digital ) Subtitle |
| Tuner Channel Coverage ( Digital Terrestrial ) |
: VHF / UHF ( Depend On Country / Area Selection ) |
| Tuner Channel Coverage ( Analog ) |
: 45.25 MHz-863.25 MHz ( Depend On Country / Area Selection ) |
|
| Design |
: Unibody-Slim Design |
| Colour Of Appliance |
: Black |
| Stand Colour |
: Black |
| Parental Control |
: Yes |
| Media Player |
: Audio, Picture, Video |
| Time Shift |
: Depends On Location |
| PVR Function |
: Depends On Location |
| Digital & Analog Tuner |
: DVB-T2 / T / C / S2 / S |
|
| General Details |
| Power Requirements |
: DC 19.5V, AC 100 V - 240 V, 50 / 60 Hz |
| Power Consumption Standby |
: 0.5 W |
| Dynamic Backlight Control |
: Yes |
| Power Saving Mode / Back Light Off Mode |
: Yes |
| Weight Of TV Without Stand |
: 7.7 Kg |
| Weight Of TV With Stand |
: 8.0 Kg |
| Weight Of Package Carton |
: 11 Kg |
| VESA® Hole Pitch |
: 100 mm X 100 mm |
|
| Power Supply |
: AC 100 V~240 V 50 /60Hz |
| Power Consumption In Working Mode Max |
: 100 W |
| On Mode Power Demand In High Dynamic Range ( HDR ) |
: 76 W |
| On Mode Power Demand For Standard Dynamic Range ( SDR ) |
: 42 W |
| Power Consumption Standby |
: 0.5 W |
| Energy Efficiency Class HDR |
: G |
| Energy Efficiency Class SDR |
: E |
| Product Net Weight |
: 6.10 Kg |
| Product Weight Including Stand |
: 6.10 Kg |
| Product Gross Weight |
: 8.8 Kg |
| VESA Wall Mount Compatible |
: 200 mm X 300 mm |
|
| Supplied Accessories |
| Voice Remote Control |
: Yes |
| Batteries |
: Yes |
| AC Power Cord |
: Yes |
| Table Top Stand |
: Yes |
| Quick Setup Guide |
: Yes |
| Operating Instructions |
: Yes |
|
| Remote Control |
: Yes |
| Power Cable |
: Yes |
| User Manual |
: Yes |
|
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Compare Sony KD-43W880K with:
|
Compare Hisense 43Q7STUK with:
|
|
Sony KD-43W880K and Hisense 43Q7STUK offer different motion rates (50 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Sony KD-43W880K and Hisense 43Q7STUK differ in resolution (1920 x 1080 vs 4K 3840 x 2160), which can affect overall clarity and sharpness of the display. Sony KD-43W880K and Hisense 43Q7STUK are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features. Top Differences- Resolution: 1920 x 1080 Vs 4K 3840 x 2160
- Refresh Rate: 50 Hz Vs 60 Hz
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