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Sony XBR-48A9S
Rs.78,311.22

LG OLED48C43LA
Rs.78,591.91
Model No XBR-48A9S OLED48C43LA
TV Type Smart TV Smart TV
Screen Size 48 Inch (121.92 cm) 48 Inch (121.92 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 120 Hz 120 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
USB Version : 2.0
Supported Audio Formats : MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, PNG, BMP
Video
Backlight Module : OLED
Dolby Vision : Yes
HDR10 : Yes
HLG : Yes
Pixel Contrast Booster : Yes
TRILUMINOS Display : Yes
Netflix Calibrated Mode : Yes
Sensor : Light
Backlight Dimming Type : Local Dimming
Motion Enhancer : XR Motion Clarity, Auto Mode
Picture Processor : Picture Processor X1™ Ultimate
Clarity Enhancement : 4K X-Reality™ PRO Dual Database Processing Object-Based Super Resolution
Contrast Enhancement : Object-Based HDR Remaster Dynamic Contrast Enhancer Pixel Contrast Booster
Colour Enhancement : TRILUMINOS™ Display Super bit mapping™ HDR Live Color™ Technology Precision Color Mapping
Picture Mode : Vivid, Standard, Cinema, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
Video Signal Support : HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p
Backlight : 4K UHD OLED
HLG : Yes
HDR10 : Yes
Dolby Vision : Yes
AI Picture Pro : Yes
Filmmaker Mode™ : Yes
AI Brightness Control : Yes
OLED Dynamic Tone Mapping Pro : Yes
Wide Color Gamut : OLED Colour
Motion : OLED Motion
Dimming Technology : Pixel Dimming
AI Genre Selection : Yes ( SDR / HDR )
Picture Processor : α9 AI Processor 4K Gen7
AI Upscaling : α9 AI Super Upscaling 4K
High Frame Rate ( HFR ) : 4K 120 Fps ( HDMI, RF, USB )
Picture Mode : 10 Modes ( Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room ))
Audio
Audio Output Power : 10 W + 10 W + 5 W
DTS Digital Surround : Yes
Dolby™ Audio, Dolby™ Atmos : Yes
Voice Zoom : Yes
Acoustic Auto Calibration : Yes
Speaker Position : Front
Bass / Treble / Balance : Balance
Speaker Type : Acoustic Surface Audio
Simulated Surround Sound : S-Force Front Surround
Speaker Configuration : Actuator x2, Subwoofer x1
Sound Modes : Standard, Dialog, Theater, Music, Sports, Dolby Audio
Digital Audio Out ( Optical ) Format : Two channel linear PCM: 48kHz 16bits, Dolby Audio, DTS
Audio Output ( RMS ) : 40 W
Dolby Atmos : Yes
LG Sound Sync : Yes
WOW Orchestra : Yes
AI Acoustic Tuning : Yes
Sound Mode Share : Yes
Simultaneous Audio Output : Yes
Speaker System : 2.2 Channel
Speaker Direction : Down Firing
Bluetooth Surround Ready : Yes ( 2 Way Playback )
WiSA Ready : Yes ( Up To 2.1 Channel )
Clear Voice Pro : Yes ( Auto Volume Leveling )
AI Sound : α9 AI Sound Pro ( Virtual 9.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Connectivity Options
HDMI™ Connections : 4 ( 1 Side, 3 Bottom )
USB : 3 ( 2 Side, 1 Bottom )
Ethernet Inputs : 1 ( Bottom )
Digital Audio Outputs : 1 ( Bottom )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Bottom )
Composite Video Inputs : 1 ( Side )
Headphone Outputs : 1 ( Side )
RS-232C Control : Yes
HDMI-CEC : Yes
Apple Airplay : Yes
Chromecast Built-IN : Yes
Features Specified In HDMI2.1 : eARC
HDMI Audio Return ChannelEL (ARC) : Yes ( eARC / ARC )
USB Drive Format Support : FAT16 / FAT32 / exFAT / NTFS
HDCP : HDCP 2.3 ( For HDMI™ 1/2/3/4)
WI-FI Standard : Wi-Fi Certified 802.11a/b/g/n/ac
Bluetooth Version : Version 4.2 HID / HOGP / SPP / A2DP / AVRCP
Composite Video Iinputs : Hybrid With S-Centre Speaker Input x1 ( Side, Mini Jack )
USB Playback Codes : MPEG1: MPEG1/MPEG2PS: MPEG2/MPEG2TS (HDV, AVCHD): MPEG2, AVC/MP4 (XAVC S): AVC, MPEG4, HEVC/AVI: Xvid, MotionJpeg/ASF(WMV): VC1/MOV: AVC, MPEG4, MotionJpeg/MKV: Xvid, AVC, MPEG4, VP8.HEVC/WEBM: VP8/3GPP: MPEG4, AVC/MP3/ASF (WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG, WEBM: VP9/AC4/ogg/AAC/ARW ( Screen Nail Only )
HDMI 2.1 : 4ea ( Supports 4K 120Hz, eARC, VRR, ALLM, QMS ( 4 Port ))
USB 2.0 : 3ea
CI Slot : 1ea
Ethernet / LAN : 1ea
RF Input ( Antenna / Cable ) : 2ea
Optical Digital Audio Out ( SPDIF ) : 1ea
Wi-Fi 5 : Yes
Bluetooth 5.1 : Yes
Simplink ( HDMI CEC ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
Smart TV Features
Operating System : Android 9.0 Pie Android TV™
ROM : 16 GB
Google Play Store : Yes
Electronic Program Guide ( EPG ) : Yes
Auto Calibration with CalMAN® : Yes
Built-In Mic Switch : Yes
Video & TV SideView ( iOS / Android ) : Yes
Internet Browser : Vewd ( Not Pre-Installed )
Screen Mirroring ( Miracast™ ) : Yes ( Only For B2B Purpose )
Home Network Feature : Home Network Client, Home Network Renderer
Closed Captions ( Analog / Digital ) : ( Analog ) Closed Caption ( Digital ) Closed Caption
Text Input Language : ENGLISH / FRENCH / GERMAN / HEBREW / ITALIAN / RUSSIAN / SPANISH / VIETNAMESE / JAPANESE
Display Language : AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH,UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE ,ZULU
Operating System : WebOS 24 Smart TV
ThinQ : Yes
Multi View : Yes
LG Channels : Yes
Always Ready : Yes
Family Settings : Yes
Full Web Browser : Yes
USB Camera Compatible : Yes
Works With Apple Home : Yes
Hands-Free Voice Control : Yes
Works With Apple Airplay2 : Yes
Amazon Alexa : Built-in
Magic Remote Control : Built-In
The Security Update Is Supported Until : 31/12/2028
Smartphone Remote App : Yes ( LG ThinQ )
Intelligent Voice Recognition : Yes ( Supported Languages Vary By Country - Danish, Dutch, English, French, German, Greek, Italian, Norwegian, Polish, Russian, Spanish, Swedish )
Other Features
Bezel Design : Flush Surface
Bezel Colour : Black
Stand Colour : Dark Silver
Stand Design : Aluminum Central Stand
Sleep Timer : Yes
On / Off Timer : Yes
Voice Search : Yes
Built-In Mic : Yes
Premium Remote : Yes
Closed Caption : Yes
Accessibility Shortcut : Yes
Text Magnification : Yes
Audio Descripion : Yes
Screen Reader : Yes
ECO Friendly : Yes
TV System ( Analog ) : M
TV System ( Digital Terrestrial ) : ATSC
TV System ( Digital Cable ) : Clear QAM
Tuner Channel Coverage ( Digital Cable ) : CATV: 1-135
Tuner Channel Coverage ( Digital Terrestrial ) : VHF: 2-13 / UHF: 14-69
Tuner Channel Coverage ( Analog ) : VHF: 2-13 / UHF: 14-69 / CATV: 1-135
Optional Accessories : Wallmount Bracket ( SU-WL855 [ Refer to Country / Area Handling Chart ] ). Depends On Country Selection
Design : Ultra Slim Design
Gray Scale : Yes
Invert Colors : Yes
High Contrast : Yes
Analog TV Reception : Yes
Digital TV Reception : DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite )
General Details
Power Requirements : AC 110-240 V, 50/60 Hz
Annual Energy Consumption* : 192 kWh
Standby Power Consumption : 0.5 W
Power and Energy Saving : Yes
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 13.9 Kg
Weight Of TV With Stand : 17.6 Kg
Weight Of Package Carton : 23 Kg
Power Supply : AC 100~240V 50-60Hz
Power Consumption Standby : Under 0.5 W
Weight Without Stand : 14.9 Kg
Weight With Stand : 16.8 Kg
Packaging Weight : 20.5 Kg
VESA Mounting : 300 mm X 200 mm
Supplied Accessories
Remote Control : RMF-TX600U
Batteries LR03 : Yes
User Manual : Yes
AC Power Cord : Yes
Quick Setup Guide : Yes
Table Top Stand : Yes
Remote Control : Magic Remote MR24 With NFC
Power Cable : Yes ( Attached )
AA X 2 Batteries : Yes

Compare Sony XBR-48A9S with:

Compare LG OLED48C43LA with:

Key Differences

Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Sony XBR-48A9S and LG OLED48C43LA are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.