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LG 43UR8040PSB
Rs.42,551.00

Sony K-43S30
Rs.42,454.96
Model No 43UR8040PSB K-43S30
TV Type Smart TV Smart TV
Screen Size 43 Inch (109.22 cm) 43 Inch (109.22 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 50 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, JPS, MPO
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
Video
BackLight : 4K UHD Direct LED
HLG : Yes
HDR10 : Yes
Filmmaker Mode ™ : Yes
AI Brightness Control : Yes
Dynamic Tone Mapping : Yes
Display Type : 4K UHD
AI Upscaling : 4K Upscaling
Picture Processor : α5 AI Processor 4K Gen6
Picture Mode : 9 Modes ( Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room ))
Backlight Type : 4K UHD Direct LED
HLG : Yes
HDR10 : Yes
Dolby Vision : Yes
Sensor : Light
Backlight Dimming Type : Frame Dimming
Clarity Enhancement : 4K X-Reality™ PRO
Picture Processor : 4K HDR Processor X1™
Contrast Enhancement : Dynamic Contrast Enhancer
Motion Enhancer ( Native Hz ) : Motionflow™ XR 200 ( Native 50Hz )
Color Enhancement : TRILUMINOS PRO™, Live Colour™ Technology
Picture Mode : Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision ( Vivid / Bright / Dark / Game )
Video Signal Support : HDMI™ Signal : 4096 x 2160p ( 24, 50, 60Hz ), 3840 x 2160p ( 24, 25, 30, 50, 60Hz ), 1080p ( 30, 50, 60Hz ), 1080 / 24p, 1080i ( 50, 60Hz ), 720p ( 30, 50, 60Hz ), 720 / 24p, 576p, 576i, 480p, 480i
Audio
Audio Output ( RMS ) : 20 W
Clear Voice Pro : Yes
LG Sound Sync : Yes
AI Acoustic Tuning : Yes
Sound Mode Share : Yes
Simultaneous Audio Output : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Bluetooth Surround Ready : Yes ( 2 Way Playback )
AI Sound Pro : AI Sound Pro ( Virtual 5.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Audio Output Power : 10 W + 10 W
Speaker Configuration : Full Range ( Bass Reflex ) X 2
Dolby Audio Format Support : Dolby™ Audio, Dolby™ Atmos
Speaker Type : Bass Reflex Speaker, X-Balanced Speaker
Connectivity Options
HDMI ( 2.1 ) : 3ea ( Supports eARC, ALLM As Specified In HDMI 2.1 )
USB ( 2.0 ) : 2ea
Ethernet / LAN : 1ea
RF Input ( Antenna / Cable ) : 1ea
SPDIF ( Optical Digital Audio Out ) : 1ea
Wi-Fi 5 : Yes
Bluetooth 5.0 : Yes
Simplink ( HDMI CEC ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
HDMI™ 2.1 : 4 ( Side )
USB 2.0 : 2 ( Side )
Ethernet / LAN : 1 ( Side )
Digital Audio Outputs : 1 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
Apple Homkit : Yes
Apple Airplay : Yes
Chromecast Built-In : Yes
BRAVIA Sync ( Including HDMI-CEC ) : Yes
HDMI Audio Return Channel : eARC / ARC
Features Specified In HDMI2.1 : eARC / ARC
WI-FI Frequency : 2.4GHz / 5GHz
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™1 / 2 / 3 / 4 )
WI-FI Standard : Wi-Fi Certified 802.11a / b / g / n / ac/ ax
Bluetooth Profile Support : Version 5.3,HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity ) / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) 1 / AVRCP ( AV Remote Control )
USB Playback Codes : MPEG1 : MPEG1 / MPEG2 PS : MPEG2 / MPEG2 TS ( HDV, AV CHD ) : MPEG2, MPEG4, AVC, AVS, HEVC / MP4 ( XAVC S ) : AVC, MPEG4, HEVC, AV1, VP8, WMV, MotionJpeg, / AVI : MotionJpeg, HEVC, MPEG4, WMV, AVC, VP8 / ASF ( WMV ) / MOV : AVC, HEVC, MPEG4, WMV / MKV : AVC, MPEG4, VP8, HEVC, VP9, WMV, AV1, 3GPP : MPEG4, AVC, HEVC, MPEG2, WMV, VP8, AV1 / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC / JPEG / WEBM : AV1, VP9 / AC4 / ogg / AAC
HDMI PC Input Signal Format : 640 x 480 ( 31.5kHz, 60Hz ), 800 x 600 ( 37.9kHz, 60Hz ), 1024 x 768 ( 48.4kHz, 60Hz ), 1280 x 1024 ( 64.0kHz, 60Hz ), 1152 x 864 ( 67.5kHz, 75Hz ), 1600 x 900 (55.9kHz, 60Hz ), 1680 x 1050 ( 65.3kHz, 60Hz ), 1920 x 1080 ( 67.5kHz, 60Hz ), ; 3840 x 2160p (30Hz ), 3840 x 2160p ( 60Hz, 8bits )
Smart TV Features
Operating System : webOS 23
ThinQ : Yes
Sports Alert : Yes
Family Settings : Yes
Full Web Browser : Yes
USB Camera Compatible : Yes
Works With Apple Airplay2 : Yes
Intelligent Voice Recognition : Yes
Magic Remote Control Built-In : Yes
Room To Room Share : Yes ( Receiver )
Smartphone Remote App : Yes ( LG ThinQ )
Operating System : Android TV™
Smart TV : Google TV
ROM : 16 GB
Control Menu : Yes
Eco Dashboard : Yes
Google Play Store : Yes
Auto HDR Tone Mapping : Yes
Auto Genre Picture Mode : Yes
Electronic Program Guide ( EPG ) : Yes
Built-In MIC Switch : Yes Center
Text Input Language : ARABIC, ENGLISH, FINNISH, FRENCH, GERMAN, HEBREW, HINDI, ITALIAN, JAPANESE, KOR, NORWEGIAN, PER, PORTUGUESE, RUSSIAN, SPANISH, THAI, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE
Display Language : AFRIKAANS, ARABIC, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, PER, FINNISH, FRENCH, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ITALIAN, HEBREW, KAZAKH, KANNADA, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MARATHI, MAY, NOB, NLD, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU, SWAHILI, VIETNAMESE, TAMIL ,TELUGU, THAI, TURKISH, UKRAINIAN, TGL
Other Features
Design : Slim Design
Gray Scale : Yes
HGiG Mode : Yes
Invert Colors : Yes
High Contrast : Yes
Auto Low Latency Mode ( ALLM ) : Yes
Country of Origin : India
Game Optimizer : Yes ( Game Dashboard )
Imported By : LG Electronics India (P) Ltd.
Bezel Design : Flush Surface Design
Stand Design : Slim Blade Stand
Bezel Colour : Black
Stand Colour : Black
Teletext : Yes
Talkback : Yes
Sleep Timer : Yes
Voice Search : Yes
Switch Access : Yes
Audio Description : Yes
Text Magnification : Yes
Accessibility Shortcut : Yes
Accessible Initial Setup With Talkback : Yes
Standard Remote Control : Yes
Closed Caption : Subtitle
TV System ( Digital Terrestrial ) : DVB-T / T2
TV System ( Analog ) : B / G, D / K, I, M
Number of Tuners ( Terrestrial / Cable ) : 1 ( Digital / Analog )
Stand Position : 1 Way Position ( Outside )
Tuner Channel Coverage ( Digital Terrestrial ) : VHF / UHF ( Depend On Country / Area Selection )
Tuner Channel Coverage ( Analog ) : 45.25MHz-863.25MHz ( Depend On Country / Area Selection )
Optional accessories : Wall-Mount Bracket ( Sony Original Wall-Mount Bracket ) Depends On Country Selection
General Details
Power Supply ( Voltage, Hz ) : AC 100~240V 50-60Hz
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 8.8 Kg
TV Weight With Stand : 8.9 Kg
Packaging Weight : 10.7 Kg
VESA Mounting : 200 mm X 200 mm
Power Supply ( Voltage, Hz ) : AC 220 V - 240 V, 50/60 Hz
Power Consumption : 103 W
Power Consumption Standby : 0.5 W
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 9.9 Kg
Weight Of TV With Stand : 10.1 Kg
Weight Of Package Carton : 14 Kg
VESA® Hole Pitch : 200 mm X 200 mm
Supplied Accessories
Remote Control : Magic Remote Control
AA X 2EA Batteries : Yes
User Manual : Yes
Warranty Card : Yes
Power Cable Detachable : Yes
Voice Remote Control : Yes
Batteries : Yes
AC Power Cord : Yes
Table Top Stand : Yes
Quick Setup Guide : Yes
Operating Instructions : Yes

Compare LG 43UR8040PSB with:

Compare Sony K-43S30 with:

Key Differences

LG 43UR8040PSB and Sony K-43S30 are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. LG 43UR8040PSB and Sony K-43S30 offer different motion rates (60 Hz vs 50 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.