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Sony K-77XR80
Rs.220,753.72

Hisense 75U7G
Rs.221,399.00
Model No K-77XR80 75U7G
TV Type Smart TV Smart TV
Screen Size 77 Inch (195.58 cm) 75 Inch (191 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 120 Hz 100 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
USB Version : 3.0
Supported Audio Formats : WMA, WMV, MP4, FLAC, MP2, MP3
Supported Video Formats : AVI, WMV, MP4, MOV, 3GP, MKV, MPG, MPEG, VOB, FLV, WebM, OGM
Supported Picture Formats : JPEG, BMP, PNG, GIF, MPO
Video
Backlight Type : 4K UHD OLED
HLG : Yes
HDR10 : Yes
Dolby Vision : Yes
IMAX Certified Model : Yes
Sensor : Light
Picture Processor : XR Processor
Clarity Enhancement : XR Clear Image
Studio Calibration : Netflix, Sony Pictures Core
Motion Enhancer ( Native Hz ) : XR OLED Motion, Auto Mode
Color Enhancement : XR TRILUMINOS PRO™, Live Color™ Technology
Contrast Enhancement : XR Contrast Booster 15, Dynamic Contrast Enhancer
Picture Mode : Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision ( Vivid, Bright, Dark, Game ), FPS Game, RTS Game
Video Signal Support : HDMI™ Signal : 4096 x 2160p ( 24, 50, 60 Hz ), 3840 x 2160p ( 24, 25, 30, 50, 60, 100, 120 Hz ) 2, 1080p ( 24, 30, 50, 60, 100, 120 Hz ), 1080i ( 50, 60 Hz ), 720p ( 24, 30, 50, 60 Hz ), 576p, 480p
Backlight : DLED
MEMC : Yes
HLG : Yes
HDR10 : Yes
Dolby Vision : Yes
Wide Colour Gamut : Yes
Full Array Local Dimming : Yes
Quick Media Switching : Yes
Variable Refresh Rate : Yes
Backlight Control : Yes
Quantum Dot : Yes
ALLM : Yes
Response Time : <20 ms
Colour Depth : 8 Bit + FRC
Video Decoder : HEVC ( H.265 ) MPEG4 ( H.264 ) / H.265
Audio
Audio Output Power : 13 W + 13 W + 10 W + 10 W + 10 W
Ready For 360 Spatial Sound Personalzer : Yes ( Via Bluetooth )
Simulated surround sound : 3D Surround Upscaling
Dolby Audio Format Support : Dolby™ Audio, Dolby™ Atmos
Acoustic Centre Sync : Yes ( Sony - Compatible Soundbar )
Acoustic Auto Calibration : Room & User Position Compensation
Speaker Configuration : Actuator X2, Tweeter X2, Subwoofer X1
Speaker Type : Acoustic Surface Audio+, Sound Positioning Tweeter
Voice Zoom : Voice Zoom 3 ( Also Available With Compatible Sony Soundbar )
DTS Audio Format Support : DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS : X
Sound Output : 15 W
Number Of Speakers : 4
Dolby Digital : Yes
Dolby Atmos : Yes
Automatic Volume Level : Yes
Audio Equalizer : Yes
Lip-Sync Adjustment : Yes
Connectivity Options
HDMI™ : 4 ( Side )
USB 2.0 : 2 ( Side )
Ethernet / LAN : 1 ( Side )
RS-232C Inputs : 1 ( Side )
IF ( Satellite ) Inputs : 1 ( Side )
Digital Audio Outputs : 1 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
Apple Homkit : Yes
Apple Airplay : Yes
Chromecast Built-In : Yes
BRAVIA Sync ( Including HDMI-CEC ) : Yes
HDMI Audio Return Channel : eARC / ARC
WI-FI Frequency : 2.4 GHz / 5 GHz
Variable Refresh Rate ( VRR ) : Yes ( For HDMI™3 / 4 )
Simultaneous Sound Output With TV Speaker : Bluetooth A2DP Device
Auto Low Latency Mode (ALLM) : Yes ( For HDMI™1 / 2 / 3 / 4 )
USB Drive Format Support : FAT16 / FAT32 / exFAT / NTFS
HDCP : HDCP 2.3 ( For HDMI™1 / 2 / 3 / 4 )
WI-FI Standard : Wi-Fi Certified 802.11a / b / g / n / ac/ ax
Features specified in HDMI 2.1 : 4K120 / eARC / VRR / ALLM / SBTM ( Source-Based Tone Mapping )
Bluetooth Version : Version 5.3, HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity ) / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) 1 / AVRCP ( AV Remote Control )
HDMI PC Input Signal Format : 640 x 480 ( 31.5 kHz, 60 Hz ), 800 x 600 ( 37.9 kHz, 60 Hz ), 1024 x 768 ( 48.4 kHz, 60 Hz ), 1280 x 1024 ( 64.0 kHz, 60 Hz ), 1152 x 864 ( 67.5 kHz, 75 Hz ), 1600 x 900 ( 55.9 kHz, 60 Hz ), 1680 x 1050 ( 65.3 kHz, 60 Hz ), 1920 x 1080 ( 67.5 kHz, 60 Hz )
USB Playback Codes : MPEG1 : MPEG1 / MPEG2PS : MPEG2 / MPEG2TS ( HDV, AVCHD ) : MPEG2, AVC / MP4 (XAVC S ) : AVC, MPEG4, HEVC / AVI : Xvid, MotionJpeg / ASF ( WMV ) : VC1 / MOV : AVC, MPEG4, MotionJpeg / MKV: Xvid, AVC, MPEG4, VP8. HEVC / WEBM : VP8 / 3GPP : MPEG4, AVC / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC, JPEG / HEIF / WEBM : VP9 / AC4 / ogg / AAC / ARW ( Screen Nail Only )
HDMI : 4
USB : 3 ( 3.0 x 1, x 2.0 x 2 )
Digital Audio Output ( Optical ) : Yes
Ethernet / LAN : Yes
Headphone Jack : Yes
CEC : Yes
Audio Return Channel : Yes
AV input : Yes
Bluetooth : 5.0
Wi-Fi Bands : 2.4 / 5
Wi-Fi : IEEE 802.11 a, b, g, n, ac
Smart TV Features
Operating System : Android TV™
Smart TV : Google TV
ROM : 32 GB
Control Menu : Yes
Eco Dashboard : Yes
Google Play Store : Yes
Auto HDR Tone Mapping : Yes
Auto Genre Picture Mode : Yes
Auto Calibration With CalMAN® : Yes
Electronic Program Guide ( EPG ) : Yes
Built-In MIC Switch : Yes Left
Camera Function : Yes ( Camera Apps )
Camera : BRAVIA Cam ( Option )
Text Input Language : ENGLISH, FRENCH, GERMAN, HEBREW, ITALIAN, RUSSIAN, SPANISH, VIETNAMESE, JAPANESE
Display Language : AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH, UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU
Operating System : VIDAA U5
CPU : Quad Core
Netflix : Yes
Amazon : Yes
YouTube : Yes
Freeview Plus : Yes
Web Browser : Yes
Application Store : Yes
Alexa & Google Assistant : Yes
Google Assistant Built-In : Yes
Anyview : Yes
DLNA Compliance : Yes
Smartphone Remote Control Application : Yes
Streaming Video On Demand : Yes
Other Features
Bezel Design : Seamless Edge Design
Bezel Colour : Dark Silver / Vibration Finish
Stand Colour : Dark Silver
Stand design : Underlay Stand
Talkback : Yes
Sleep Timer : Yes
Voice Search : Yes
Switch Access : Yes
On / Off Timer : Yes
Screen Reader : Yes
Colour Inversion : Yes
Audio Description : Yes
Text Magnification : Yes
Accessibility Shortcut : Yes
Menu Timeout Setting : Yes
Power-On Volume Setting : Yes
Standard Remote Control : Yes
Accessible Initial Setup With Talkback : Yes
TV System ( Analog ) : M
TV System ( Digital Cable ) : Clear QAM
Tuner Channel Coverage ( Digital Cable ) : CATV: 1-135
Closed Captions ( Analog ) : Closed Caption
Number of Tuners ( Terrestrial / Cable ) : 1 ( Digital / Analog )
Tuner Channel Coverage ( Analog ) : VHF : 2-13 / UHF : 14-69 / CATV : 1-135
Tuner Channel Coverage ( Digital Terrestrial ) : VHF : 2–13 / UHF : 14–69 ( 2–13 / 14–36 For ATSC3.0 )
TV System ( Digital Terrestrial ) : ATSC / ATSC3.0 ( NEXTGEN TV / Available Only When Region / Country Is Set To U.S.A. )
STAND POSITION : 4 Way Position ( Outside / Inside / Outside For Soundbar / Inside For Soundbar )
Optional Accessories : Wall-Mount Bracket ( Sony original Wall-Mount Bracket 9 ) ; Camera Unit ( CMU-BC1 ) 6 Depends On Country Selection
Television system : DVB-T / DVB-T2
Parental Rating Lock : Yes
EPG : Yes
Power Off If No Signal : Yes
On / Off Timer : Yes
Sleep Timer : Yes
Program Lock : Yes
OTA : Yes
Personal Video Recorder : Yes
Time Shift : Yes
DMP : Yes
DTV Recording : Yes
Subtitles : Yes
Teletext : Yes
Multi-Language OSD : English, French, Spanish
Supported File Formats : FAT / FAT32 / NTFS
General Details
Power Supply ( Voltage, Hz ) : AC 110 V - 240 V, 50/60 Hz
Power Consumption : 597 W
Power Consumption Standby : 0.5 W
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 32.3 Kg
Weight Of TV With Stand : 34 Kg
Weight Of Package Carton : 45 Kg
VESA® Hole Pitch : 300 mm X 300 mm
Power Supply : 100V-240V 50/60Hz
Power Consumption Standby : < 0.5 W
Stand area ( W x D ) : 1507 mm x 368 mm
VESA Wall Mount Compatible : 600 mm x 300 mm
Product Weight Without Stand : 28.8 Kg
Product Weight With Stand : 29.4 Kg
Product Weight Packaged : 40 Kg
Supplied Accessories
Voice Remote Control : Yes
Batteries : Yes
AC Power Cord : Yes
Table Top Stand : Yes
Quick Setup Guide : Yes
Operating Instructions : Yes
Remote Control : BT / ERF3G80H
2 AAA Batteries : Yes
Quick Set Up Guide : Yes
User Manual : Yes
Warranty Card : Yes
Wall Mount, Screw Thread : M6 / 10

Compare Sony K-77XR80 with:

Compare Hisense 75U7G with:

Key Differences

There is a difference in screen size (75 Inch (191 cm) vs 77 Inch (195.58 cm)), and a larger screen generally provides a more immersive viewing experience. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. Hisense 75U7G and Sony K-77XR80 offer different motion rates (100 Hz vs 120 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Hisense 75U7G and Sony K-77XR80 are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.